Remote EdTech Content Marketing Specialist

Continental; Silao (Ciudad); Remote; MXN 300,000 - 540,000; Full time

Job summary

Continental, a prominent educational technology company, is seeking a Content Marketing Specialist to join a fully remote team. You will develop and execute a content strategy, producing blog posts, case studies, whitepapers, infographics, and video scripts to attract and convert target audiences.

The role requires 3+ years in content marketing, copywriting, or digital marketing, with strong SEO experience and WordPress CMS proficiency.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• 3+ years in content marketing, copywriting or digital marketing.
• Proven ability to create high-quality content for diverse audiences.
• Strong understanding of SEO principles and content optimization.
• Excellent writing, editing, and proofreading in Spanish; English a plus.
• Experience with content management systems like WordPress.
• Familiarity with analytics tools (e.g., Google Analytics) to measure content performance.
• Ability to work independently and manage multiple projects remotely.
• Creative storytelling mindset.

Responsibilities

• Develop and execute a comprehensive content marketing strategy to support business objectives.
• Create, edit, and publish engaging content across blogs, websites, social media, and email campaigns.
• Conduct keyword research and optimize content for SEO.
• Manage the editorial calendar and ensure timely delivery of content.
• Collaborate with subject matter experts, designers, and marketing team members to produce high-quality content.
• Distribute content across channels including social media, newsletters, and partner platforms.
• Analyze content performance metrics and adjust strategy as needed.
• Stay current with industry trends in content marketing, SEO, and digital media.
• Ensure content adheres to brand voice and style guidelines.

Skills

Content strategy

Copywriting

SEO

WordPress CMS

Analytics (Google Analytics)

Spanish writing

English proficiency

Remote collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

WordPress

Google Analytics

Job description

Continental, a prominent educational technology company, is seeking a Content Marketing Specialist to join a fully remote team. You will develop and execute a content strategy, producing blog posts, case studies, whitepapers, infographics, and video scripts to attract and convert target audiences.

The role requires 3+ years in content marketing, copywriting, or digital marketing, with strong SEO experience and WordPress CMS proficiency.