Remote Content Marketing Specialist – EdTech Growth

HSBC Holdings plc; México; Remote; MXN 420,000 - 660,000; Full time

Job summary

HSBC Holdings plc is seeking a Content Marketing Specialist for a fully remote team in a dynamic EdTech environment. You will develop and execute a compelling content strategy across blogs, websites, social media, and email campaigns to attract and convert target audiences.

You will create high-quality written and multimedia content, collaborate with subject matter experts, manage the editorial calendar, optimize for SEO, and monitor performance to drive growth while maintaining the brand voice.

Qualifications

• 3+ years of content marketing, copywriting, or digital marketing experience.
• Strong SEO principles and content optimization skills.
• Excellent writing, editing, and proofreading in Spanish; English a plus.
• Experience with CMS and analytics tools like WordPress and Google Analytics.

Responsibilities

• Develop and execute a comprehensive content marketing strategy to support business objectives.
• Create, edit, and publish engaging and informative content across blogs, websites, and emails.
• Conduct keyword research and optimize content for search engines (SEO).
• Manage the editorial calendar and ensure timely delivery of content.
• Collaborate with subject matter experts, designers, and other marketing teammates.
• Distribute content across channels including social media and partner platforms.
• Analyze content performance metrics and adjust strategy as needed.
• Stay current with industry trends in content marketing and digital media.

Skills

Content marketing

Copywriting

SEO

Editing

Spanish writing

Project management

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Google Analytics

Job description

HSBC Holdings plc is seeking a Content Marketing Specialist for a fully remote team in a dynamic EdTech environment. You will develop and execute a compelling content strategy across blogs, websites, social media, and email campaigns to attract and convert target audiences.

You will create high-quality written and multimedia content, collaborate with subject matter experts, manage the editorial calendar, optimize for SEO, and monitor performance to drive growth while maintaining the brand voice.