Remote Content Marketing Strategist – EdTech

Watlow Electric Manufacturing, Inc.; Santiago de Querétaro; Remote; MXN 447,000 - 782,000; Full time

Job summary

Watlow Electric Manufacturing, Inc. is seeking a Content Marketing Specialist to lead the development and execution of a comprehensive content strategy for a fully remote EdTech-focused client.

The role requires creating high-quality written and multimedia content across blogs, websites, social platforms, and email campaigns. The ideal candidate has 3+ years in content marketing, strong SEO knowledge, and experience with WordPress and analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 3+ years in content marketing, copywriting, or digital marketing.
• Proven ability to create high-quality content for diverse audiences.
• Strong SEO and content optimization knowledge.
• Excellent writing, editing, and proofreading in Spanish; English a plus.
• CMS experience (WordPress).
• Familiarity with analytics tools (e.g., Google Analytics).
• Ability to work independently and manage multiple projects.

Responsibilities

• Develop and execute a comprehensive content marketing strategy.
• Create, edit, and publish content across blogs, websites, social media, and emails.
• Conduct keyword research and SEO optimization.
• Manage editorial calendar and timely delivery of content.
• Collaborate with designers and marketing teammates.
• Distribute content across channels (social, newsletters, partner platforms).
• Analyze content performance and adjust strategy.

Skills

Content marketing

SEO

Writing & editing

CMS (WordPress)

Analytics (Google Analytics)

Independent work

Education

Bachelor's degree in Marketing/Communications/English/Journalism

Tools

WordPress

Google Analytics

Job description

Watlow Electric Manufacturing, Inc. is seeking a Content Marketing Specialist to lead the development and execution of a comprehensive content strategy for a fully remote EdTech-focused client.

The role requires creating high-quality written and multimedia content across blogs, websites, social platforms, and email campaigns. The ideal candidate has 3+ years in content marketing, strong SEO knowledge, and experience with WordPress and analytics.