Regional Media Manager, LATCANZ Paid Media, Prime Video

Amazon; Ciudad de México; Presencial; MXN 1,466,000 - 2,016,000; Jornada completa

Descripción de la vacante

A leading streaming service is looking for an experienced Senior Regional Media Manager in Mexico City. You will develop and execute innovative media strategies for local content in LATAM, managing cross-functional teams and optimizing media performance. Ideal candidates have 8+ years of marketing experience, analytical skills, and a data-driven approach. This role offers a dynamic work environment within a diverse team.

Formación

• 8+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional marketing programs.
• Fluency in English; proficiency in Spanish/Portuguese is a plus.

Responsabilidades

• Develop and execute comprehensive, data-driven media strategies.
• Serve as the single media owner for campaigns.
• Manage media planned vs. actual investments and optimize performance.

Conocimientos

Project management

Communication

Analytical skills

Data-driven decision making

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

Overview

Amazon Prime Video is seeking an experienced, strategic Senior Regional Media Manager to oversee Local content launches (movies and series) across Latin America (LATAM). In this critical role, you will be responsible for developing and executing innovative, high-impact media plans to drive awareness, consideration, and acquisition for Amazon's Prime Video streaming service.

This central role is part of a broader LATCANZ region (LATAM, Canada, Australia, New Zealand) and will be accountable for managing and standardizing the way of working between internal local/regional stakeholders, local media agency teams and regional agency hubs.

Key job responsibilities

• Develop and execute comprehensive, data-driven media strategies and plans for Prime Video's Local content launches in LATAM markets.
• Serve as the single media owner for campaigns within your scope, aligning and engaging with cross-functional teams (media agencies, marketing, performance/growth, business analytics) to set strategy, define attribution and measurement, and drive optimization.
• Manage media planned vs. actual investments, optimize media spending and performance, and ensure standardized reporting across the LATAM markets.
• Conduct in-depth analysis of full-funnel media performance to uncover insights and opportunities that can enhance content growth and campaign effectiveness.
• Collaborate with LATAM media agencies, as well as marketing stakeholders, to ensure seamless campaign implementation and integration.
• Continuously seek to improve processes, scale media guidelines, and share best practices and insights to drive efficiency and consistency across the LATCANZ region.
• Thrive in a fast-paced, flexible environment, adapting your scope as needed to cover single-title, multi-title, and brand campaigns in LATAM and potentially CA/AU/NZ as well.

A day in the life

You start by reviewing campaign performance for your local market LATAM plans, analyzing full-funnel metrics to identify optimization opportunities. Next, you sync up with the LATCANZ media team, sharing insights and aligning on regional strategy. You then meet with agency leadership to discuss results, address partnership needs, and collaborate on improvements. In the afternoon, you present data to the cross-functional LATCANZ teams, ideating on tests to boost engagement and conversion. As you wrap up, you ensure all assets and reports are centralized. Throughout, your project management and collaboration skills help you seamlessly coordinate across internal and external stakeholders.

About the team

Prime Video team is focused on one mission: to give consumers the world’s best-in-class digital video customer experience. To achieve this mission, LATCANZ paid media team works to find effective, efficient and scalable ways to connect the audiences of Latin America, Canada, Australia and New Zealand with the content they will enjoy, showcasing our vast catalog in the right moment, to the right person and with the right content.

Basic Qualifications

• 8+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Proven track record of developing and executing successful, data-driven cross-platform media strategies and driving continuous improvement.
• Excellent project management, communication, and stakeholder management skills.
• Fluency in English. Proficiency in Spanish/Portuguese is a plus.
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.

Preferred Qualifications

• Bachelor's degree in Marketing, Advertising, Analytics, or a related field.
• Experience in multi-country campaign management.
• Familiarity with the LATAM markets and/or media landscapes.

Inclusion and accommodations

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit the accommodations page at https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.