Regional Marketing Lead, Americas– Discrete and Emerging Industries

Rockwell Automation; Ciudad de México; Híbrido; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A global technology leader is looking for a Regional Marketing Lead for the Americas, focusing on discrete and emerging industries. The role involves managing marketing programs, collaborating with cross-functional teams, and executing campaigns. Ideal candidates should have over 5 years of marketing experience and a relevant bachelor's degree, with a hybrid working option available.

Servicios

Major medical insurance

Food vouchers

Formación

• 5+ years of experience in a marketing operations or digital marketing environment.
• Proven experience executing integrated campaigns.
• Advanced level of English is required.

Responsabilidades

• Manage the development of marketing programs for customer demand.
• Collaborate with cross-functional teams for campaign success.
• Lead strategic planning and execution of marketing initiatives.

Conocimientos

Digital marketing

Campaign execution

Cross-functional collaboration

Strategic planning

Customer communication

Educación

Bachelor's degree in marketing or comparable

Descripción del empleo

Overview

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees, we solve problems that impact customers across industries, from food supply to healthcare and green mobility. We value energized problem solvers who take pride in how our work changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. If that’s you, we would love to have you join us!

Job Title

Regional Marketing Lead, Americas – Discrete and Emerging Industries

You will report to: Director, Industry Strategy & Marketing

Job location/work arrangement: Hybrid

Location: Santa Fe, Mexico City

Responsibilities

• Manage the development of marketing programs to maximize customer demand and sales growth for Rockwell Automation's Emerging and Discrete Industries (e.g., warehousing, data centers) within the Americas region.
• Collaborate with the Global Industry Strategy and Marketing Director and cross-functional teams across regions and functions, including Regional Sales & Marketing, Industry Teams, and Marketing Function.
• Own the strategic planning, budgeting, and execution of campaign initiatives that drive growth in discrete industries, including inbound/outbound marketing, media outreach, industry events, sales enablement, training, and other customer-focused communications.
• Lead and coordinate cross-functional and cross-regional teams to deliver programs on time and within budget, aligning with the campaign strategy and customer expectations.

Qualifications

• +5 years of experience in a marketing operations or digital marketing environment.
• Bachelor's degree in marketing or comparable.
• Proven experience executing campaigns and integrated campaigns.
• Experience in digital marketing.
• Experience in data centers and warehouses.
• Advanced level of English.
• Travel up to 10%.
• Current visa and passport.

Benefits

Benefits will be discussed with your recruiter, including medical major medical insurance, food vouchers, and other offerings.

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Note on Work Policy

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.