Programmatic Manager (Remote Mexico)

Directive; Toluca; A distancia; MXN 60,000 - 80,000; Jornada completa

Descripción de la vacante

A leading marketing agency is seeking an experienced Programmatic Specialist to manage client campaigns and develop media strategies. The ideal candidate will have over 3 years of programmatic experience, expertise in media buying, and strong analytical skills. This remote-first position offers competitive benefits including unlimited PTO and healthcare plans.

Servicios

Competitive base salary

Medical, dental, vision plans

Unlimited PTO and paid holidays

Annual company-wide retreat

Formación

• 3+ years of experience in programmatic roles.
• Hands-on expertise in media buying with DSPs.
• Track record in programmatic media planning.

Responsabilidades

• Manage day-to-day Programmatic clients.
• Collaborate on comprehensive media strategies.
• Generate performance reports and insights.
• Optimize campaigns for performance goals.

Conocimientos

Media buying expertise

Analytical ability

Interpersonal communication

Problem-solving

Quick troubleshooting

Herramientas

DV360

The Trade Desk

Descripción del empleo

Overview

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue — not just leads. We use Customer Generation to cut through the noise and drive pipeline, SQLs, and growth for SaaS and B2B brands. We work across Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy to build marketing engines that win.

We move fast. We think boldly. We hire people who challenge the status quo and push campaigns past what’s expected. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. We’re shaping the future of marketing and invite you to build something that breaks the mold.

At Directive, we connect with talented professionals who excel at crafting strategies that elevate search visibility, develop compelling content, and deliver value to audiences. As we grow, we seek forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. If you’re ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect.

What You’ll Do

• Campaign Management: day-to-day management of Programmatic clients, including campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc.).
• Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
• Data Integration: Leverage first‑party and third‑party data for precise audience targeting and segmentation.
• Planning and Setup: Develop and implement programmatic campaigns across DSPs such as DV360, The Trade Desk, and others.
• Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
• Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
• Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.
• Team Collaboration: Cross‑functional coordination with creative, analytics, and account teams to ensure cohesive campaign execution.
• Client Relationship Management: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments; present campaign plans and performance reports to clients.

What You’ll Bring

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience).
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for The Trade Desk (TTD) and DV360.
• Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
• Strong understanding of how programmatic and other channels (paid and organic) work together to surpass client KPIs.
• Experience driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Strong cross‑collaboration skills and excellent interpersonal and communication abilities (client-facing).
• Solid analytical ability, attention to detail, and a results‑oriented mindset, capable of balancing multiple projects.

Goals

• NSM Attainment: 100%
• CSAT: 4.4+

What We Offer

• Competitive base salary
• Medical, dental, vision plans; disability and life insurance for you and your family
• Employer-paid plan for you and partial contributions for dependents (US, CAD, MX)
• Benefits to support the whole person:
  • Mental health: access to certified therapists and mindfulness resources
  • Physical health: physical therapy, virtual workouts, primary and virtual care
  • Time off: Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, year-end recharge, paid parental leave
  • Financial: Traditional and Roth 401(k) with a 3% company match
  • Bonus: Annual bonus based on tenure
  • Annual company-wide retreat

Work Environment

As a remote-first company, you’ll have the ability to work from your home office. Some roles may be eligible for global opportunities where we have established operations, including Canada, Mexico, and the UK. For global locations, you must have current work authorization and reside in the country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate via Zoom and Slack. You will use a laptop (PC or Mac), software platforms, and other office tools as needed. You must be able to remain stationary for extended periods, interpret written and/or verbal communication, have reliable internet access, and maintain a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations in completing this application or participating in the selection process, please contact [e-mail].

Additional Information

Directive’s core value is People First. We’re committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.