Product Owner – CRM, Identity Management & CDP

Danone; México; On-site; MXN 600,000 - 900,000; Full time

Job summary

Danone México busca un Product Owner – CRM & Data para liderar la estrategia y evolución de productos de marketing tecnológico que impulsan la experiencia del consumidor, la personalización y la activación de datos de primera mano.

Serás responsable del roadmap, backlog y generación de valor de CRM, CDP e Identity Management, trabajando con Marketing, Digital, Analytics y Privacidad para entregar soluciones confiables y escalables.

Qualifications

• Experiencia liderando productos digitales como Product Owner/PM
• Conocimiento sólido de Agile, backlog y user stories
• Experiencia con Customer Data Platforms, preferentemente Treasure Data CDP
• Conocimiento de CRM, programas de engagement y personalización
• Conocimientos de identidades, perfiles y modelos de reconocimiento
• Familiaridad con arquitecturas de datos de clientes y activación digital
• Herramientas como Jira y Confluence

Responsibilities

• Definir y ejecutar la visión, roadmap y backlog de CRM, Identity Management y CDP.
• Priorización de características y user stories para maximizar valor.
• Dirigir la unificación de datos, segmentación y activación de perfiles.
• Colaborar con equipos técnicos y de negocio para soluciones escalables y conformes.
• Definir métricas de producto y calidad de datos; asegurar activación.
• Apoyar casos de uso de lifecycle, retención y personalización con datos de primera mano.

Skills

Product ownership

CRM

CDP

Treasure Data CDP

Jira

Confluence

Agile

User stories

Education

Bachelor's degree

Tools

Jira

Confluence

Job description

SOBRE EL TRABAJO

Are you passionate about transforming customer data into meaningful consumer experiences? As a Product Owner – CRM & Customer Data, you will lead the strategy and evolution of critical marketing technology products that power customer engagement, personalization, identity management, and data activation across digital channels.

In this role, you will own the roadmap, backlog, and value realization of CRM, Customer Data Platform (CDP), and Identity Management capabilities. Working at the intersection of business, data, and technology, you will help create seamless, trusted, and personalized consumer experiences while enabling scalable growth through first-party data.

You will partner with cross-functional stakeholders across marketing, digital, analytics, technology, privacy, and customer engagement teams to ensure data-driven capabilities deliver measurable business impact.

SOBRE TI

What You’ll Do

• Define and execute the product vision, roadmap, and backlog for CRM, Identity Management, and CDP platforms.
• Prioritize features, enhancements, and user stories that maximize business value and customer outcomes.
• Drive consumer data unification, segmentation, profile orchestration, and activation initiatives.
• Collaborate with technical and business teams to deliver scalable, compliant, and high-quality digital solutions.
• Establish and monitor key product and data quality metrics, including profile accuracy, match rates, completeness, and activation readiness.
• Support customer lifecycle, retention, and personalization use cases through trusted first-party data strategies.

About You

You are a customer-focused product professional who enjoys solving complex challenges and turning data capabilities into tangible business outcomes. You combine strategic thinking with strong execution skills and can effectively navigate cross-functional environments where business, technology, and privacy considerations intersect.

Must-Have Qualifications

• Experience leading digital products as a Product Owner, Product Manager, Sr. Product Analyst, Martech Product Owner, or similar role.
• Strong understanding of Agile methodologies, backlog management, prioritization, and user story development.
• Hands-on experience with Customer Data Platforms, particularly Treasure Data CDP or similar solutions.
• Solid understanding of CRM ecosystems, consumer engagement programs, customer lifecycle management, and personalization strategies.
• Knowledge of identity management concepts, including profile unification, identifiers, account linking, and recognition models.
• Familiarity with customer data architectures, event-driven data models, and digital activation ecosystems.
• Experience working with tools such as Jira and Confluence.

Nice-to-Have Qualifications

• Understanding of Google Analytics 4, Google Tag Manager, or Tag Commander.
• Exposure to Adobe Experience Manager, Adobe DAM, Salsify, or related digital experience platforms.
• Knowledge of APIs, data integrations, governance frameworks, and access management principles.
• Experience working within first-party data, consent-aware marketing, and privacy-conscious digital environments.
• Portuguese language skills.

What Makes You Successful

• Strong business acumen and customer-centric mindset.
• Excellent communication, stakeholder management, and influencing skills.
• Ability to balance technical, commercial, and compliance considerations.
• Analytical thinking with a focus on measurable outcomes.
• Comfortable working in dynamic, cross-functional, and fast-paced environments.
• Proactive, structured, and accountable approach to product ownership.

Education

Bachelor’s degree in Business, Information Systems, Marketing, Data Analytics, Engineering, or a related field.

SOBRE NOSOTROS

At Danone Mexico, we work with a deep conviction: people's health and the health of the planet are connected. Under our global vision One Planet. One Health., we build a healthier future through food and beverages that are part of the daily lives of millions of families worldwide.

In Mexico, with more than 15,000 employees, 35 plants, and over 100 distribution centers across the country, we are a diverse and highly committed community driving iconic brands such as Danone, Activia, Oikos, Danonino, Bonafont, and Silk. Every person who joins us brings a key piece to continue evolving and innovating.

At Danone, you will find an environment where you can grow with purpose and be authentic. We value what each person contributes, and it is this combination of experiences, talents, and perspectives that strengthens our culture and drives us to achieve extraordinary results. Here, you will have the freedom to propose, create, and bring ideas to life that generate real impact.

We foster your development through continuous feedback, clear objectives, agile methodologies, and learning tools designed to accelerate your professional growth. We want you to move forward with confidence and find a path that inspires you. Your well-being is also fundamental to us. That’s why we offer flexible benefits, comprehensive health programs covering physical, emotional, and financial well-being, support platforms, exclusive discounts, and benefits above the legal requirements—supporting you at every stage of your life.

We are proudly a B Corp certified company, reflecting our commitment to responsible practices, conscious decisions, and a positive impact on people, communities, and the planet.

If you are looking for a place where you can contribute, grow, and be part of a community driven by purpose, we invite you to explore our opportunities and discover for yourself everything you can build at Danone. Your next big professional step could start here.