Product Marketing Manager – IoT & Embedded Systems

Canonical Group Ltd; México; A distancia; MXN 1,835,000 - 2,386,000; Jornada completa

Descripción de la vacante

A leading open-source technology company is looking for a Product Marketing Manager to drive the adoption of their IoT solutions. You will develop go-to-market strategies, craft compelling messaging, and collaborate with various teams to ensure success. This remote role within the EMEA region offers a dynamic work environment and the opportunity to shape the future of open-source technologies.

Servicios

Personal learning and development budget of USD 2,000 per year

Annual compensation review

Recognition rewards

Maternity and paternity leave

Team Member Assistance Program & Wellness Platform

Formación

• Excited about innovation, software, and community-driven development.
• Craft messaging that resonates with technical and business audiences.
• Thrive on experimentation, learning, and continuous improvement.

Responsabilidades

• Develop and execute go-to-market strategies for IoT products.
• Lead messaging and positioning in a competitive market.
• Collaborate on integrated marketing campaigns.
• Plan and execute global events and webinars.

Conocimientos

Strong storytelling skills

Excellent communication skills

Growth mindset

Passion for technology and open source

Descripción del empleo

Overview

Product Marketing Manager – IoT & Embedded Systems, Home based - EMEA

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include leading public cloud and silicon providers, and industry leaders in many sectors. The company has 1200+ colleagues in 75+ countries with very few office-based roles. Teams meet two to four times yearly in person to align on strategy and execution.

The company is founder-led, profitable, and growing.

The role

At Canonical, we are looking for a Product Marketing Manager (PMM) with a deep understanding of IoT, embedded systems, and edge computing to drive adoption and commercial success of our IoT portfolio. This is an exciting opportunity to shape how developers, enterprises, and device manufacturers leverage open-source technology to build the next generation of smart devices.

Location: This role will be based remotely in the EMEA region

Why You’ll Love This Role

You will own the IoT GTM strategy – Developing and executing marketing plans that drive awareness and adoption of Canonical’s IoT solutions.

You will tell compelling stories – Crafting clear, technical, and business-oriented messaging that resonates with developers, engineers, and decision-makers in the IoT space.

You will work at the cutting edge – Helping enterprises modernize their IoT devices, from industrial automation to automotive, robotics, medical, and consumer electronics.

You will collaborate with the best – Partnering with product, sales, regional marketing, communication and alliances teams to position Canonical’s IoT solutions for growth.

As a product marketing manager, you will

• Develop and execute go-to-market (GTM) strategies for a range of IoT products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers—from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

What we are looking for in you

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.

Nice-to-have skills

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.

What we offer colleagues

We consider geographical location, experience, and performance in shaping compensation worldwide. We revisit compensation annually to ensure we recognize outstanding performance. In addition to base pay, we offer a performance-driven annual bonus or commission. We provide all team members with additional benefits which reflect our values and ideals. We balance our programs to meet local needs and ensure fairness globally.

• Distributed work environment with twice-yearly team sprints in person
• Personal learning and development budget of USD 2,000 per year
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Maternity and paternity leave
• Team Member Assistance Program & Wellness Platform
• Opportunity to travel to new locations to meet colleagues
• Priority Pass and travel upgrades for long-haul company events

About Canonical

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, we are changing the world of software. We recruit on a global basis and set a high standard for people joining the company. Most colleagues have worked from home since our inception in 2004.

Canonical is an equal opportunity employer

Equal Employment Opportunity

Canonical is an equal opportunity employer. This posting includes voluntary self-identification sections for diversity data collection; completion is optional and will not affect hiring decisions. See Canonical’s Recruitment Privacy Notice and Privacy Policy for details.