Product Marketing Analyst – Hand Tools & Accessories (Hybrid)

Stanley Black & Decker, Inc.; Ciudad de México; Híbrido; MXN 420.000 - 640.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Career growth

Learning resources

Inclusive culture

Volunteerism

Descripción de la vacante

Stanley Black & Decker is seeking a Product Marketing Analyst to support product strategy, portfolio analysis, product launches, and cross-functional execution. This is an excellent opportunity for an early-career professional to contribute to the Hand Tools & Accessories portfolio.

You will analyze sales data, assist with launch planning, maintain catalogs, and prepare reports for internal teams while collaborating with regional colleagues to translate needs into clear requirements.

Formación

• Bachelor's degree in Marketing, Engineering, Business, or a related field.
• 3-5 years of experience in product marketing, product management, category management, business analysis, or a related field.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Strong verbal and written communication skills.
• Strong organizational skills and attention to detail.
• Ability to work effectively across cross-functional teams and manage multiple priorities.
• Familiarity with product lifecycle processes, market analysis, and commercial support activities.
• Working knowledge of Agile methodologies is a plus.

Responsabilidades

• Support the development and maintenance of product business plans, product line information, and portfolio documentation.
• Analyze sales, margin, market, and product performance data to identify trends and support business decisions.
• Assist with product launch planning and execution, including tracking timelines, catalog status, and launch readiness.
• Help maintain product catalogs, product data, and related commercial materials.
• Support competitive analysis and market research to identify product positioning, category trends, and differentiation opportunities.
• Partner with product managers and regional teams to gather customer, market, and internal feedback.
• Translate business and customer needs into clear product requirements, feature inputs, and backlog support materials.
• Prepare reports, presentations, and dashboards for internal stakeholders and commercial teams.
• Support product training materials and customer-facing presentations as needed.
• Coordinate with cross-functional teams to help manage product updates, release activities, and follow-up actions.
• Monitor product issues, questions, and feedback to support continuous improvement.
• Contribute to a collaborative team environment through clear communication and strong follow-through.

Conocimientos

Analytical skills

Verbal communication

Written communication

Organizational skills

Cross-functional teamwork

Agile

Educación

Bachelor's degree in Marketing

Bachelor's degree in Engineering

Bachelor's degree in Business

Herramientas

Agile methodologies

Descripción del empleo

Stanley Black & Decker is seeking a Product Marketing Analyst to support product strategy, portfolio analysis, product launches, and cross-functional execution. This is an excellent opportunity for an early-career professional to contribute to the Hand Tools & Accessories portfolio.

You will analyze sales data, assist with launch planning, maintain catalogs, and prepare reports for internal teams while collaborating with regional colleagues to translate needs into clear requirements.