Product Marketing Analyst, Hand Tools & Accessories

Stanley Black and Decker Inc.; Ciudad de México; Presencial; MXN 350.000 - 600.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Great benefits plan

Career development opportunities

Descripción de la vacante

Stanley Black & Decker is seeking a Product Marketing Analyst to support product strategy, portfolio analysis, launches, and cross-functional execution for Hand Tools & Accessories. This early-career role offers exposure to multiple brands and collaboration with regional teams.

You will translate customer needs into clear requirements, assist with launch planning, analyze sales and market data, and help maintain product catalogs and materials.

Formación

• Bachelor’s degree in Marketing, Engineering, Business, or a related field.
• 3–5 years of experience in product marketing, product management, category management, business analysis, or a related field.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Strong verbal and written communication skills.
• Strong organizational skills and attention to detail.
• Ability to work effectively across cross-functional teams and manage multiple priorities.
• Working knowledge of Agile methodologies is a plus.

Responsabilidades

• Support the development and maintenance of product business plans, product line information, and portfolio documentation.
• Analyze sales, margin, market, and product performance data to identify trends and support business decisions.
• Assist with product launch planning and execution, including tracking timelines, catalog status, and launch readiness.
• Help maintain product catalogs, product data, and related commercial materials.
• Support competitive analysis and market research to identify product positioning, category trends, and differentiation opportunities.
• Partner with product managers and regional teams to gather customer, market, and internal feedback.
• Translate business and customer needs into clear product requirements, feature inputs, and backlog support materials.
• Prepare reports, presentations, and dashboards for internal stakeholders and commercial teams.
• Support product training materials and customer-facing presentations as needed.
• Coordinate with cross-functional teams to help manage product updates, release activities, and follow-up actions.
• Monitor product issues, questions, and feedback to support continuous improvement.
• Contribute to a collaborative team environment through clear communication and strong follow-through.

Conocimientos

Product marketing

Data analysis

Cross-functional collaboration

Market research

Project management

Educación

Bachelor's degree in Marketing, Engineering, Business, or related field

Herramientas

Excel

Power BI

CRM systems

Descripción del empleo

Stanley Black & Decker is seeking a Product Marketing Analyst to support product strategy, portfolio analysis, launches, and cross-functional execution for Hand Tools & Accessories. This early-career role offers exposure to multiple brands and collaboration with regional teams.

You will translate customer needs into clear requirements, assist with launch planning, analyze sales and market data, and help maintain product catalogs and materials.