Prices & Discounts Execution Analyst

Heineken International B.V.; Monterrey; Remote; MXN 1,304,000 - 1,676,000; Full time

Job summary

Heineken International B.V. is seeking a Data Analyst specializing in Consumer Insights for a fully remote role.

You will collect, clean, analyze, and interpret large datasets on consumer behavior, purchase patterns, and market trends to uncover actionable insights for FMCG strategies. The ideal candidate has strong analytical and statistical skills, proficiency in data manipulation tools, and the ability to translate complex findings into clear recommendations for marketing, product

Qualifications

• Strong analytical and statistical skills.
• Experience in transforming data into actionable insights.
• Proficiency with data manipulation and visualization tools.

Responsibilities

• Collect, clean, and process datasets related to consumer behavior, sales, and market performance.
• Perform in-depth statistical analysis to identify trends and correlations.
• Develop and maintain dashboards and reports to visualize insights and track metrics.
• Translate data findings into actionable recommendations for marketing, product development, and sales.
• Conduct A/B testing and other analyses to measure marketing impact.
• Use SQL and other querying languages to extract data from sources.

Skills

Analytical skills

Statistical analysis

SQL

Data visualization

Tools

SQL

Excel

Tableau/PowerBI

Job description

Data Analyst - Consumer Insights (Remote)

Our client, a leading innovator in the consumer packaged goods (FMCG) industry, is seeking a talented Data Analyst specializing in Consumer Insights to join their fully remote team. This role is integral to understanding our customer base and driving data‑informed strategies across the organization. You will be responsible for collecting, cleaning, analyzing, and interpreting large datasets related to consumer behavior, purchase patterns, and market trends to uncover actionable insights. The ideal candidate possesses strong analytical and statistical skills, proficiency in data manipulation tools, and a passion for translating complex data into clear, concise recommendations for the FMCG market. This is an exceptional opportunity to contribute to strategic decision‑making from anywhere, shaping how our client connects with and serves its consumers.

Key Responsibilities

• Collect, clean, and process diverse datasets related to consumer behavior, sales, and market performance for our FMCG products.
• Perform in-depth statistical analysis to identify trends, patterns, and correlations in consumer data.
• Develop and maintain dashboards and reports to visualize key consumer insights and track performance metrics.
• Translate complex data findings into clear, actionable recommendations for marketing, product development, and sales teams.
• Conduct A/B testing and other experimental analyses to measure the impact of marketing initiatives.
• Utilize SQL and other data querying languages to extract and manipulate data from various sources.
• Stay abreast of the latest data analysis