Paid Social Specialist

Tinuiti; Ciudad de México; Hybrid; MXN 350,000 - 550,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare

Parental Leave

Learning & Development

Hybrid work environment

Job summary

Tinuiti in Reforma, CDMX, is hiring a Paid Social Specialist to build, launch, and optimize campaigns across Meta, TikTok, Pinterest, and more. You will work with Creative, Analytics, and Channel leads to drive growth while maintaining efficiency.

The role emphasizes data-driven decisions, clear communication, and adherence to standard SOPs and guardrails. 2+ years of hands-on Paid Social experience and a Bachelor’s degree or equivalent are preferred.

Qualifications

• 2+ years in Paid Social with hands-on builds, launches and optimizations.
• Strong familiarity with Meta Ads and cross-platform campaigns.
• Comfortable with GA4 analytics and data-driven decisions.

Responsibilities

• Support client updates and weekly reporting with accurate inputs.
• Execute approved changes within guardrails and communicate outcomes.
• Own day-to-day campaign execution across Paid Social channels.
• Apply strategy and learnings to improve campaigns and ROAS.
• Monitor budgets, pacing, and consistency with SOPs and checklists.

Skills

Paid Social execution

Campaign optimization

Data analysis

Communication

Education

Bachelor’s degree or equivalent experience

Tools

Meta Ads Manager

TikTok Ads Manager

GA4

UTM tracking

Job description

Who We Are

Tinuiti is the largest independent full‑funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Paid Social Specialist, you will help build, launch, and improve Paid Social campaigns (primarily Meta; plus TikTok, Pinterest Performance+, Snapchat, Reddit as relevant) to grow new customers and revenue, while keeping efficiency on track. You’ll follow clear playbooks, turn performance and creative learnings into next steps, and try new ideas in controlled environments before wider rollout. You’ll partner closely with Creative, Analytics, Product/Bliss Point, and senior Channel Leads in your Pod, communicate clearly, and document what works so the team can reuse it. We align scope and expectations to our job architecture for consistency and transparent progression.

Key Responsibilities

Client‑Centric

• Support client updates and weekly reporting with accurate, on‑time inputs; explain results and next steps in plain language tied to goals.
• Execute approved changes (e.g., promo, budget, pacing) within guardrails; escalated when trade‑offs are needed.

The Tinuiti Way

• Own day‑to‑day campaign execution across Paid Social (Meta, TikTok, etc)
• Apply solid Paid Social craft (creative + audience + signal quality) and grow your awareness of how Social connects to Search, Commerce, TVAD, and Creative.
• Apply the Tinuiti Way playbooks and best practices: follow the standard SOPs, checklists, and templates for Paid Social setup, QA, delivery checks, and weekly readouts; meet our quality bars (pixel/CAPI health and event mapping, UTMs, catalog/DPA integrity, creative rotation/fatigue, audience overlap, and policy/brand‑safety compliance).
• Escalate deviations promptly, capture outcomes in the standard readout format, and share feedback through existing channels.

Product‑Led

• Operate platform features (Meta Ads Manager including Advantage+/basic value optimization/CAPI; basic TikTok Ads Manager; Pinterest Performance+ as relevant) using checklists; run controlled pilots and monitor outcomes before scaling.
• Use team‑shared Bliss Point signals (e.g., simple Forecast snapshots, Creative Insights) to guide day‑to‑day optimizations; log issues and feedback for Product/Analytics partners.

Data & Measurement‑Driven

• Monitor performance daily/weekly; build accurate recurring reports; run basic A/Bs with predefined success criteria and a simple read cadence; keep budgets and pacing healthy.
• Maintain data quality using checklists (pixel/CAPI basics, event checks, UTMs/GA4 alignment); partner with Analytics to validate reads and resolve anomalies.

Owner Mindset

• Manage a clear work queue; deliver on time; reduce rework and non‑converting spend (e.g., limit creative fatigue, de‑dupe overlapping audiences, avoid learning‑phase resets); close the loop with documented learnings.

Ways of working and values

• Greatness attracts Greatness: Seek feedback, hone your craft, and embrace new tools and AI.
• Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.
• Culture of ownership: Move fast, cut waste, and own results end‑to‑end.

Professional & Technical Qualifications

• 2+ years in Paid Social execution with hands‑on builds, launches, pacing, and optimizations; strong familiarity with Meta Ads buying.
• Preferred: experience buying on TikTok, Pinterest Performance+, Snapchat, Reddit, and / or LinkedIn.
• Comfortable with GA4 and platform analytics; can turn data into clear next steps.
• Strong communication and collaboration; confident handling client updates with support.
• Advanced Excel/Sheets and presentation tools; Bachelor’s degree or equivalent experience.

KPIs

• Growth support: Contribute to qualified reach, new‑customer acquisition, and revenue from Paid Social.
• Creative: Faster creative innovation cycles and higher win rate; reduced fatigue.
• Audience and signal: Expand high‑intent audiences; improve pixel/CAPI/event health; fewer “limited learning” cases.
• Innovation cadence: Deliver small, safe innovations (creative, audience, bidding, format) and record decisions and learnings.
• Product/AI adoption: Pilot and adopt platform automation and Bliss Point‑guided optimizations with proven incremental impact.
• Efficiency (guardrail): Maintain or improve CAC/ROAS while growing profitable volume.

We operate on a flexible hybrid model, but we love seeing our team! For this role, we ask that you come into our great office in Reforma, CDMX, two days a week. This is an essential part of how we collaborate and connect, so candidates should be comfortable with this regular in‑office commitment.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a hybrid work environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Major Medical (including dental and vision coverage), Minor Medical, Life Insurance Retirement: We offer a Savings Fund which includes a 10% employer match (10% employee contribution required for participation)
• Perks and Wellness: Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay, consisting of 12 weeks statutory leave and 4 additional paid weeks through company policy. Non‑birthing parents will receive 6 weeks of leave with 100% pay.
• Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.