Paid Social Specialist

Tinuiti; Ciudad de México; A distancia; MXN 300,000 - 400,000; Jornada completa

Descripción de la vacante

A leading marketing agency in Mexico City is looking for a Paid Social Specialist to drive campaign success through data analysis and effective client management. The role requires 2+ years of experience, familiarity with Meta ads, and proficiency in analytics tools. Candidates must have a Bachelor's degree in Marketing or a related field. Enjoy benefits like unlimited PTO, healthcare coverage, and learning opportunities.

Servicios

Unlimited PTO

Healthcare coverage

Learning and Development programs

Formación

• 2+ years of experience in Paid Social roles with a proven track record.
• Familiarity with buying paid ads on Meta.
• Demonstrated success in using analytics tools for marketing decisions.

Responsabilidades

• Execute and assist in paid social campaign implementation.
• Assist Account Managers in client interactions.
• Utilize reporting and analytics tools for insights.

Conocimientos

Paid Social experience

Data analysis proficiency

Communication skills

Organizational skills

Multitasking abilities

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Analytics

Microsoft Excel

PowerPoint

Google Sheets

Descripción del empleo

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Paid Social Specialist you will own the following responsibilities:

• Support Paid Social Campaign Execution: Execute and assist in the implementation of paid social campaigns, contributing to account setup, strategy development, organization, and management.

• Client Support and Task Coordination: Assist Account Managers in managing day-to-day client interactions and task execution to maintain smooth workflow.

• Utilize Reporting Tools and Analytics: Utilize reporting, analytics, and trend tools for generating weekly, monthly, and quarterly reports, contributing insights and recommendations.

• Support Campaign Setup and Optimization: Assist in campaign setup tasks such as target development, creative testing, and basic bid and budget management.

• Task Prioritization and Performance Tracking: Prioritize tasks effectively, track campaign results, perform data analysis, and actively engage in client communications.

• Contribute to Process Improvement: Actively seek opportunities to propose process improvements contributing to the team's overall success.

• Assist in Strategy Fulfillment: Aid in meeting client strategy by supporting the creation of deliverables and contributing to data-driven recommendations.

Professional Qualifications:

• 2+ years of experience in Paid Social roles with a proven track record of executing successful campaigns.

• Familiarity with buying paid ads on Meta

• Preferred: experience buying paid ads on TikTok, Reddit, Pinterest, Snapchat, LinkedIn, or X

• Demonstrated success in analyzing data and using analytics tools to drive marketing decisions

• Advanced computer skills including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets.

• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

• Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience.

• Excellent communication skills, fostering effective collaboration within the team.

• Strong organizational abilities managing multiple tasks and meeting deadlines.

• Proficiency in web analytics tools (e.g., Google Analytics) and spreadsheet software.

• Adaptability to new technologies and industry changes, maintaining a continuous learning mindset.

• Strong problem-solving skills to identify campaign issues and propose effective optimizations.

• Proven ability to work collaboratively within a team, supporting members and contributing to campaign success.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a hybrid work environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Major Medical (including dental and vision coverage), Minor Medical, Life Insurance Retirement: We offer a Savings Fund which includes a 10% employer match (10% employee contribution required for participation)

Perks and Wellness: Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay, consisting of 12 weeks statutory leave and 4 additional paid weeks through company policy. Non-birthing parents will receive 6 weeks of leave with 100% pay.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.