Paid Media & Tracking Specialist (Remote Mexico)

Jobgether; México; A distancia; MXN 420.000 - 540.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote position

Work across multiple platforms

Hands-on tracking technology

International remote team

Exposure to modern marketing tech

Descripción de la vacante

Jobgether is partnering with a client to fill a Digital Marketing (Paid Media & Tracking) role based in Mexico. This hands-on position focuses on executing paid media campaigns, ensuring accurate tracking, and reliable conversion measurement across multiple platforms.

You will work remotely with an international team, configuring pixels and events, validating data quality, and supporting campaign setup, audience tracking, attribution, and performance reporting.

Formación

• Hands-on experience with Meta Ads Manager, Meta Pixel, Meta Events Manager, and custom events or conversions.
• Experience with TikTok Ads, Reddit Ads, and LinkedIn Ads.
• Practical experience using PostHog, GA4, Google Tag Manager, Microsoft Clarity, and Brevo.
• Strong understanding of event tracking concepts, including event names, parameters, properties, conversion definitions, and attribution.
• Experience troubleshooting tracking problems and identifying why events or conversions fail to fire, record, or attribute correctly.
• Familiarity with server-side tracking and Conversions API is a strong plus.
• Experience with emerging advertising platforms, including ChatGPT Ads, is an advantage.
• Comfortable working with spreadsheets, dashboards, analytics data, and campaign performance reports.

Responsabilidades

• Set up, manage, and troubleshoot Meta Pixel, Meta Events Manager, custom events, and conversion configurations.
• Support paid advertising campaigns across Meta Ads, TikTok Ads, Reddit Ads, LinkedIn Ads, and other relevant platforms.
• Define and maintain consistent event tracking structures, including event names, parameters, properties, and conversion definitions.
• Implement and validate pixels, events, conversion tracking, UTM parameters, and other tracking solutions across websites and campaigns.
• Work with tools including PostHog, GA4, Google Tag Manager, Meta Events Manager, Brevo, and Microsoft Clarity.
• Monitor tracking performance and investigate discrepancies between advertising platforms, analytics systems, and website data.
• Diagnose tracking issues and determine why events or conversions are not firing, recording, or attributing correctly.
• Test and validate events across multiple platforms to ensure accurate and consistent data collection.
• Ensure key events and conversions are correctly defined, captured, and attributed.
• Assist with campaign setup, audience tracking, retargeting, and conversion measurement.
• Analyze campaign and tracking data to identify technical issues and opportunities for optimization.
• Collaborate with website and landing-page workflows to ensure accurate data collection and attribution.
• Maintain clear documentation for event naming conventions, tracking structures, and implementation processes.
• Stay informed about changes in advertising platforms, tracking technologies, attribution methods, and privacy requirements.
• Test and troubleshoot new tracking configurations before campaigns go live.

Conocimientos

Attention to detail

Analytical thinking

Troubleshooting

Cross-functional collaboration

Independent problem solving

Herramientas

Meta Pixel

Meta Events Manager

PostHog

GA4

Google Tag Manager

Microsoft Clarity

Brevo

Conversions API

ChatGPT Ads

Descripción del empleo

Jobgether is partnering with a client to fill a Digital Marketing (Paid Media & Tracking) role based in Mexico. This hands-on position focuses on executing paid media campaigns, ensuring accurate tracking, and reliable conversion measurement across multiple platforms.

You will work remotely with an international team, configuring pixels and events, validating data quality, and supporting campaign setup, audience tracking, attribution, and performance reporting.