Paid Media Consultant - Latam Market

Welocalize; México; A distancia; MXN 400,000 - 600,000; A tiempo parcial

Descripción de la vacante

A global performance marketing firm is seeking a Freelance Paid Media expert to provide insights and best practices for the LATAM market, particularly focusing on Mexico and Brazil. The role requires experience with Google Ads, Microsoft Ads, and proficiency in Spanish/Portuguese. Successful candidates will contribute approximately 5-10 hours a month, collaborating with teams to optimize media campaigns and provide local market expertise.

Formación

• 3-4 years in a role utilizing advertising platforms.
• Demonstrable experience in planning and optimizing paid media campaigns.
• Strong written and verbal communication skills.

Responsabilidades

• Advise on best practices in Paid Search and Paid Social.
• Provide insights and recommendations to the Paid Media team.
• Conduct keyword research and optimize campaigns.

Conocimientos

Google Ads

Microsoft Ads

Meta

LinkedIn Ads

LATAM Advertising Platforms

B2B Advertising

Presentation Skills

Educación

Experience with paid media campaigns

Herramientas

Microsoft Excel

Descripción del empleo

About Adapt

Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production and performance measurement. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility for work-life balance.

Our culture is built on curiosity and we are looking for team members who have a passion for learning about the developments in the industry, their clients and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.

Role Summary

This is a freelance position to support our Paid Media team. You will play an important role as an advisor in Paid Media best practices (including Paid Search and Paid Social) in the LATAM Market (specially across Mexico and Brazil).

This project will require approximately 5-10 hours of work per month, depending on the client needs. The role will support our centralized media team by providing local market expertise across media platforms.

Responsibilities include collaborating with internal teams, sharing benchmarks and market insights, and delivering best practices, strategic guidance, account structures, keyword research, optimisation recommendations and occasional client calls.

Main Duties

• Advising on best practices in Paid Search and Paid Social for the LATAM market
• Giving insights, benchmarks and recommendations about the LATAM market to our Paid Media team
• Defining optimization strategies with our internal Paid Media team
• Conducting keyword research and building campaigns across multiple paid media platforms by working with the wider Paid media team
• Attending appropriate calls/meetings with clients and the rest of the team
• Helping to define measurement of success for campaigns

Requirements

• Ideally 3-4 years in a role utilizing Google Ads, Microsoft Ads, Meta, and LinkedIn Ads.
• Strong experience in LATAM Advertising Platforms
• Experience working with B2B accounts
• Demonstrable experience in planning, implementing and optimizing paid media campaigns
• Strong written, verbal, and presentation skills
• Proficiency in Microsoft Excel is desirable
• Native level of Spanish/Portuguese and strong understanding of the culture in LATAM.