Multi Channel Marketing Manager

Allergan; Ciudad de México; Presencial; MXN 921,000 - 1,290,000; Jornada completa

Descripción de la vacante

A healthcare company in Mexico City is looking for a Multichannel Marketing Manager to drive innovative marketing strategies. The ideal candidate will have 5+ years of experience in digital marketing, strong leadership skills, and a background in the pharmaceutical industry. Responsibilities include developing digital customer journeys and collaborating with cross-functional teams. This is a full-time role offering competitive benefits and requires occasional travel.

Formación

• 3+ years in the pharmaceutical industry and at least 5 years in digital marketing roles.
• Proven experience managing complex projects and relationships with agencies.
• Advanced level of English; fluent/native Spanish required.

Responsabilidades

• Develop and implement omnichannel marketing strategies for brand growth.
• Lead social media and content strategy to align with brand objectives.
• Continuously measure and report on multichannel campaign performance.

Conocimientos

Digital marketing strategy

Content development

CRM platforms (Veeva, Salesforce)

Multichannel strategy knowledge

Communication skills

Educación

Bachelor’s degree in Marketing/Business

Master’s degree and digital marketing specialization

Descripción del empleo

Company Description

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn. Allergan Aesthetics | An AbbVie Company

Overview

The Multichannel Marketing Manager at Allergan Aesthetics Mexico is responsible for designing, executing, and optimizing innovative multichannel marketing strategies to drive brand growth and customer engagement (primarily healthcare professionals and strategic partners, not direct-to-consumer). This leader will oversee digital transformation, ensure regulatory compliance, and coordinate brand strategy integration across all channels—working closely with local, regional, and global stakeholders.

Responsibilities

• Develop and implement a long-term omnichannel digital and technological vision across the full product portfolio, leveraging customer insights and behavior.
• Lead social media and content strategy, ensuring communication is aligned with brand objectives and compliant with industry regulations.
• Oversee and coordinate work with external digital agencies and technology partners to maintain excellence and relevance on all digital channels, prioritizing legal compliance and high-quality content.
• Design seamless digital customer journeys for healthcare professionals, patients, and key stakeholders.
• Drive projects that raise the bar for digital marketing, positioning Allergan Aesthetics as a leader in innovation for clients.
• Manage special digital projects and identify growth opportunities, differentiating the brand through tailored multichannel solutions.
• Collaborate cross-functionally with Product Managers, Digital, Medical, Sales, Legal, Regulatory, and Compliance teams for the development and implementation of initiatives aligned with business needs and regulatory requirements.
• Continuously measure and report on the performance (KPIs) of multichannel campaigns, using analytics to optimize strategy and tactics.
• Serve as a key liaison with global teams for the execution and adaptation of multichannel projects to meet local market needs.
• Promote and share best practices in digital/multichannel communication and foster a culture of innovation within the organization.

Qualifications

• Bachelor’s degree in Marketing, Communication, Business Administration or related field. Master’s degree and digital marketing specialization are a plus.
• Minimum 3 years of experience in the pharmaceutical industry (or highly regulated sectors) and at least 5 years in digital/multichannel marketing roles.
• Proven experience in content development, channel strategy, and CRM platforms (Veeva, Salesforce Marketing Cloud, Adobe Campaign, etc.).
• Preferable previous experience in medical aesthetics, dermatology or beauty.
• Demonstrated leadership in managing complex projects and relationships with agencies.
• Deep knowledge of multichannel strategies (social networks, websites, email, webinars, etc.) and optimization through data and technology.
• Advanced level of English; fluent/native Spanish.
• Excellent communication, influencing, and collaboration skills for working with global and multicultural teams.
• Proactive, self-driven, flexible, strategic thinker with a strong sense of innovation and initiative to develop and execute projects back to back with proven project managerial expertise.
• Profound understanding of regulatory, compliance, and best practices for healthcare professional communications (not direct-to-consumer).
• Willingness to travel (up to 25%).

Key Competencies

• Strong influencing skills: Ability to drive change, collaborate across functions, and engage with external partners effectively.
• Results-oriented: Proven ability to deliver measurable business outcomes.
• Collaborative: Ability to work across various functions, leveraging different expertise to drive results.
• Adaptability: Comfortable in fast-paced, dynamic environments, able to adjust strategies based on changing business needs and market trends.
• Compliance and Risk Management: Understanding of legal, regulatory, and compliance frameworks within the pharmaceutical and healthcare industries.

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US and Puerto Rico only - to learn more, visit: https://www.abbvie.com/join-us/equal-employment-opployer.html

US and Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html