Mexico Brand Strategy Director

General Motors; Xico; Híbrido; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A major automotive company located in Mexico is looking for a Brand Strategy Director to steer their marketing transformation. This full-time hybrid role combines on-site presence with remote work. The ideal candidate will have over 12 years of experience and a proven track record in brand management and leadership. Responsibilities include contributing to brand strategy, developing creative campaigns, and managing a high-performing team to achieve marketing goals while maintaining brand integrity across all touchpoints.

Formación

• 12+ years of experience in brand management roles with proven growth.
• Strong leadership skills with high-performing teams.
• Ability to foster cross-functional relationships.

Responsabilidades

• Contribute to strategy and brand message across various platforms.
• Ensure adherence to brand guidelines in marketing materials.
• Lead development of creative campaigns and manage external vendors.

Conocimientos

Brand management

Leadership

Cross-functional relationship building

Marketing strategy development

Descripción del empleo

This is a hybrid role : This position requires to work 3 days on site 2 days at home remote on a full-time basis

The Brand Strategy Director will bring to life the creative and strategic vision of the vehicle brands (Chevrolet, Cadillac, Buick and GMC) across all touchpoints to drive short and long-term growth.

This newly created role will report into the Chief Marketing Officer.

GM is undergoing a marketing transformation.

Core to our strategy is building our brand power to both retain our loyal drivers and welcome new drivers into the GM family.

We recognize the marketing landscape is changing rapidly and we are focused on pursuing new technologies, processes and partners to fuel this transformation.

This position requires the ability to embrace and advance the GM marketing vision while driving that vision into immediate business impact for our brands.

This leader will have a strategist's mind with a passion for execution.

The role will also require an ability to build and lead a high performing team with a strong bias for action.

A generalist mindset will be beneficial coupled with the ability to go deep where needed.

Most importantly, this person should love and embrace change and possibility.

Our team is about what could be, we're focused on failing early and fast to win, and we embrace an experimental mindset with everything we do.

What you will do

Contribute to the strategy of seeding the accurate brand message across the Mexico organization, dealerships, media outlets, agencies, etc.

• Ensure that all creative marketing materials adhere to strict brand guidelines.
• Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.
• Lead the development of creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.
• Handle external vendors to execute promotional events and campaigns.
• Run the creation and portfolio of corporate creative content.
• Build and maintain relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.
• Manage a team or GM staff and / or agency staff.
• Mentor, develop, and coach talent.
• Undertake related tasks as assigned.

Qualifications / Requirements

• 12+ years of experience in brand management roles, with a proven track record of driving business growth and exceptional marketing outcomes.
• Strong leadership skills with a penchant for building and leading high performing teams.
• A natural ability to create and foster cross-functional relationships across business and stakeholders.
• Demonstrated ability to produce best-in-class creative campaigns that resulted in strong business outcomes.
• Strategic brand leadership creating equity that builds beyond single executions to over time modernize the brand and create new customer opportunities.
• Understanding of how to build around the customer journey to create brand plans that maximize every platform and capture value from every touchpoint.
• Ability to derive insight from data to drive decision making.
• Past leadership roles setting up and driving a successful Integrated Agency Team (IAT).
• Experience in building agency partnerships and a deep understanding of the creative development process.
• Ability to operate at both a strategic level to align and inspire business owners with marketing strategies and insights, as well as tactically drive the necessary collaboration.
• Deep understanding of consumer and market research with the ability to implement findings into decision making.
• A strategic thinker with an eye for spotting new opportunities and the agility to act on them.
• Excellent communication skills and the ability to present to all levels, including to VP and C-level executives.
• This position requires the ability to legally operate motor vehicle on a regular basis.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.

We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability.

We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

About GM

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