Media Manager

inDriver; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading media company in Mexico is seeking an experienced media planner to develop cost-effective strategies for both online and offline channels. The ideal candidate will manage media projects independently, analyze performance metrics, and collaborate effectively with stakeholders. Proficiency in English and Spanish, along with a strong analytical background, is essential.

Formación

• 4+ years of experience with media (agency or client-side).
• Ability to manage the planning process independently.
• B2+ English and Spanish proficiency.

Responsabilidades

• Manage and execute media projects independently.
• Analyze marketing briefs to formulate media plans.
• Present insightful reports on campaign performance.

Conocimientos

Cost-effective media planning

Media analytics and planning tools

Data analysis and interpretation

Presentation skills

Understanding online and offline media channels

Tracking and optimizing campaign performance

Descripción del empleo

Responsibilities

• Cost-effective media planning & buying in line with region business & marketing plans (offline + online) for all activations in Mexico
• Work independently to manage and execute media projects
• Analyze marketing briefs and formulate effective media plans
• Oversee and analyze campaign performance, presenting insightful reports on both business & media level results
• Coordinate with different teams and stakeholders for media plan execution
• Maintain relationships with media vendors and partners

Qualifications

• At least 4 years of experience with Media (in media agency or on client-side)
• Ability to do the whole planning process independently
• Proficiency in media analytics and planning tools: ability to use the tools available and provide detailed media report with conclusions
• Advanced understanding of various online and offline media channels: different formats available, best fit for different marketing objectives, optimization opportunities
• Expertise in data analysis and interpretation: ability to find the insights to generate business-related hypothesis and explain the details
• Strong presentation skills: experience in building up clear and simple presentation to deliver the key thoughts and ability to present confidently
• Familiarity with advertising trends and innovations: being able to provide recommendation in line with those, to identify the relevant innovations for test
• Proficiency in tracking and optimizing campaign performance: understanding of core and proxy KPIs for each channel and media in total, experience in creating the mid-reports and providing optimization suggestions based on that
• Decision-making: being able to either take decision on their own or always propose a solution
• Problem-solving: focusing not on a problem but on a way to solve
• Collaboration: always finding the best solution for a team, ready to go beyond scope sometimes
• Attention to detail: always understanding what info is required and getting it
• Communication: being able to find an agreement as a team-player
• Time management: setting the priorities clear to ensure tasks delivered on time
• B2+ English and Spanish