Marketing Sr Director

Bayer (Schweiz) AG; Ciudad de México; Remote; MXN 2,000,000 - 4,500,000; Full time

Job summary

Bayer (Schweiz) AG in Mexico City seeks a Marketing Home Lead/Senior Director to drive brand-building and strategy for the Home coaching span. You will steward capabilities, enable career growth, and partner with Work Leads to balance business delivery with sustainable development.

You will lead marketing programs, collaborate with Sales, Finance, and Digital teams, and manage cross-functional teams across markets to achieve profitable growth and lasting brand strength.

Qualifications

• Proven ability to build capabilities at enterprise, functional, or team levels.
• Experience coaching, talent development, succession planning, and workforce planning.

Responsibilities

• Lead Home Marketing strategy and brand-building efforts.
• Translate consumer/market insights into growth and market share expansion.
• Collaborate with HR, Work Leads, and cross-functional teams to align talent with business needs.

Skills

Brand building

Coaching

Talent development

Workforce planning

Data-driven decisions

Bilingual English/Spanish

Influence leadership

Job description

# Marketing Sr DirectorCiudad de México, Ciudad de México, MexicoID: 893038---## Job Description| | | | | | || --- | --- | --- | --- | --- | --- || | | | --- | | | | | | | || **Marketing Home Lead** | | | | || | | | | || | | | | |As a Home Lead, lead the Brand Building professional Home for the assigned coaching span by stewarding capabilities and talent, enabling career growth and mobility, and partnering with Work Leads to balance business delivery with sustainable capability development under the Dynamic Shared Ownership model.Lead the Marketing strategy by translating consumer, market, and business insights into profitable growth, market share expansion, and sustainable brand building.## Scope* Geography: Local* Country: Mexico## Key Responsibilities### Home Leadership, Capability and Talent Stewardship* Build critical Brand Building capabilities and address priority skill gaps.* Coach and develop talent through career planning, regular feedback, and meaningful development opportunities.* Lead performance management, talent reviews, succession planning, and workforce planning using fair, consistent, and evidence-based standards.* Enable talent mobility and agile skills deployment across markets, teams, and Homes.* Build a connected Brand Building community that promotes belonging, collaboration, and knowledge sharing.* Partner with Work Leads, HR, and key stakeholders to align talent and capability priorities with business needs.* Role-model VACC leadership and enable effective collaboration between Home and Work responsibilities.### Marketing Strategy and Business Leadership* Design, develop, and implement strategic marketing programs and pricing strategies to support the organization’s products and services across different market sectors.* Lead the marketing strategy by translating consumer, market, and business insights into profitable growth, market share expansion, and sustainable brand building.* Lead the portfolio strategy and innovation pipeline, accelerating new value propositions to strengthen future competitiveness.* Use a range of marketing strategies and media, including print, broadcast, and digital channels, to effectively launch and position products and services.* Collaborate with Sales and technical teams to identify and execute targeted marketing strategies aligned with business objectives.* Manage work across multiple marketing sub-families, including product and brand marketing, P&L management, advertising, and promotional activities.* Analyze market trends and customer data to identify opportunities, inform marketing strategies, and enhance overall brand performance.* Act as a Home Lead who shapes business decisions and mobilizes Sales, Finance, Supply, Medical, Regulatory, and Digital & Data teams around shared priorities and outcomes.## Key Working RelationshipsThe Home Lead works closely with:* Work Leads* Other Home Leads* Capability and Talent partners* Human Resources* Sales, Finance, Supply, Medical, Regulatory, and Digital & Data teams* Employees across the assigned coaching span## Skills and Qualifications* Demonstrated experience building capabilities at enterprise, functional, or team level.* Demonstrated strength in coaching, talent development, succession planning, and workforce planning.* Ability to lead through influence across diverse markets, teams, and stakeholder groups.* Ability to make fair, consistent, and evidence-based talent assessments and decisions.* Experience enabling career mobility, talent flow, and skills deployment across organizational boundaries.* Demonstrated track record in business transformation, innovation, and organizational change.* Fluent in English and Spanish.* Entrepreneurial mindset and strong influencing skills.* Strong data-driven decision-making capabilities.* Innovation mindset, learning agility, courage, and resilience.| | | || --- | --- | --- || | | || | | || | | | | || --- | --- | --- | --- | --- || | | | | || **Período de aplicación:** | 14 al 28 Octubre | **Código de referencia:** | 893038 | || **División:** | Consumer Health | **Ubicación:** | Mexico : Ciudad de México : Ciudad de México | || **Área funcional:** | Acceso al Mercado | **Grado de posición:** | VS 3 | || **Tipo de empleo:** | Permanente | **Tiempo de trabajo:** | Indefinido - Full Time | |