Marketing Manager
Brother International Corporation
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Ventajas ofrecidas por este puesto de trabajo
Descripción de la vacante
Brother Mexico busca un Marketing Manager para liderar estrategias integradas que fortalezcan las marcas, generen demanda y hagan crecer el negocio en México. Será socio clave de ventas, trabajando con equipos de Producto, Finanzas y operaciones para alinear prioridades comerciales.
El candidato ideal combina pensamiento estratégico, orientación comercial y experiencia en marketing digital, canales y ROI, con fluidez en inglés y español para colaborar a nivel regional y global.
Formación
- Título universitario en Marketing, Negocios, Comunicaciones o campo relacionado.
- 7+ años de experiencia progresiva en Marketing y gestión de programas complejos.
- Experiencia en marketing estratégico y desarrollo de campañas integradas.
- Experiencia en Marketing de Producto, Go-to-Market y Channel Marketing.
- Experiencia en marketing digital y redes sociales, analítica y ROI.
- Colaboración estrecha con ventas y líderes comerciales para resultados medibles.
- Experiencia en entornos multinacionales y adaptación de estrategias globales al mercado local.
- Dominio de inglés y español a nivel profesional.
Responsabilidades
- Desarrollar y liderar la estrategia de marketing para México, alineada a prioridades de negocio.
- Dirigir campañas integradas, generación de demanda y planes anuales con KPI definidos.
- Gestionar marketing por canal (retail, eCommerce, distribución) y lanzamiento de productos.
- Liderar go-to-market locales y posicionamiento de productos para diferenciarse.
- Supervisar iniciativas digitales y redes sociales, analítica y ROI.
- Gestionar presupuestos y presentar resultados a la dirección.
- Liderar y desarrollar al equipo de Marketing y colaborar con ventas, Producto, Finanzas y operaciones.
- Colaborar con equipos regionales y globales para adaptar estrategias.
Conocimientos
Educación
Descripción del empleo
Brother Mexico is seeking a Marketing Manager to lead the development and execution of integrated marketing strategies that strengthen our brands, generate demand, support commercial growth, and expand our presence across key customer segments and channels.
This role will lead the local marketing agenda across product marketing, channel marketing, campaigns, digital, social media, product launches, and customer engagement, translating market and customer insights into clear strategies and measurable business results.
As a key partner to the Sales organization, the Marketing Manager will work closely with commercial leaders, Product, Finance, Operations, regional and global teams to ensure marketing priorities are fully aligned with business objectives.
The successful candidate will bring a strong combination of strategic thinking, commercial acumen, marketing expertise, analytical capability, and execution discipline.
This role requires full business fluency in both English and Spanish. The interview experience may feature participants engaging with you in each language.
- Develop and lead the Mexico marketing strategy based on business priorities, customer needs, competitive dynamics, and market opportunities.
- Translate customer, market, and business insights into actionable strategies that support sustainable growth.
- Define product positioning, value propositions, and messaging to strengthen differentiation and customer preference.
- Lead marketing strategies for product launches, seasonal initiatives, and key commercial priorities.
- Partner closely with Sales and Product teams to align marketing strategy with revenue, channel, and customer objectives.
- Lead the annual marketing plan and budget, ensuring investments are aligned with business priorities and measurable outcomes.
- Develop and execute integrated marketing campaigns designed to generate awareness, demand, leads, and sales.
- Lead end-to-end campaign execution, including creative development, content, agencies, vendors, media, and promotional mechanics.
- Establish clear KPIs and evaluate campaign performance, ROI, and business impact.
- Use performance insights to continuously improve marketing effectiveness and investment allocation.
- Develop and execute marketing strategies across Retail, eCommerce, distribution, and other relevant commercial channels.
- Partner with Sales and key channel partners to develop joint marketing and promotional programs that accelerate Sell-Out and demand generation.
- Optimize channel marketing investments based on performance, customer opportunity, and business priorities.
- Support partner engagement through events, trade shows, training, webinars, and other activation programs.
- Strengthen alignment between brand, product, channel, and commercial strategies.
- Lead local go-to-market strategies for new and existing products.
- Translate product capabilities into compelling customer value propositions and commercial messaging.
- Partner with Sales and Product teams to ensure launches are supported by strong market insights, competitive positioning, pricing considerations, and channel strategies.
- Monitor competitive activity, customer trends, and category performance to identify opportunities for portfolio growth.
- Adapt global product and marketing strategies to the specific needs of the Mexico market.
- Lead the digital and social media strategy to strengthen brand awareness, engagement, and demand generation.
- Oversee digital campaigns, content strategy, social media, website initiatives, and other digital customer touchpoints.
- Use digital analytics to measure effectiveness and identify opportunities to improve engagement and conversion.
- Ensure digital initiatives support broader product, campaign, brand, and commercial objectives.
- Establish marketing KPIs and dashboards to track performance across campaigns, channels, products, and initiatives.
- Translate data into clear business insights and recommendations for leadership.
- Manage the marketing budget with strong focus on effectiveness, ROI, and disciplined investment.
- Present marketing performance, business insights, and strategic recommendations to senior leadership.
- Partner with Sales to understand commercial performance and adapt marketing priorities as needed.
- Lead, coach, and develop the Marketing team, establishing clear priorities, expectations, and accountability.
- Build team capabilities through regular feedback, coaching, and development.
- Foster strong collaboration across Marketing, Sales, Product, Finance, Operations, and other functions.
- Create an environment that encourages ownership, innovation, continuous improvement, and high performance.
- Lead by example through Brother's cultural drivers of Accountability, Authenticity, Boldness, and Excellence.
- Serve as a key marketing partner to Brother's regional and global teams.
- Collaborate with Brother International Corporation (BIC) in the U.S. and Brother Industries, Ltd. (BIL) in Japan on product launches, campaigns, brand priorities, and strategic initiatives.
- Adapt global strategies and assets to maximize relevance and business impact in the Mexico market.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 7+ years of progressive Marketing experience, including experience managing complex marketing programs and strategies.
- Demonstrated experience in:
- Strategic marketing and integrated campaign development.
- Product Marketing and Go-to-Market strategy.
- Channel Marketing across retail, eCommerce, and/or distribution.
- Demand generation and promotional programs.
- Digital and social media strategy.
- Marketing analytics, KPIs, performance measurement, and ROI.
- Experience partnering closely with Sales teams and commercial leaders to deliver measurable business results.
- Experience leading and developing marketing professionals.
- Experience working within a multinational or international organization and collaborating with regional or global teams.
- Experience adapting global strategies to local market needs.
- Experience in Technology, Consumer Electronics, Office Equipment, Consumer Goods, or related industries preferred.
- Business-level fluency in English and Spanish.
- Strong strategic thinking combined with the ability to execute with discipline.
- Strong commercial orientation and understanding of how Marketing contributes to business growth.
- Ability to engage with Sales as a credible business partner.
- Strong analytical capability and ability to translate data into actionable recommendations.
- Customer-centric and market-oriented thinking.
- Excellent communication, influence, and presentation skills.
- Ability to manage multiple priorities and deliver effectively in a fast-moving environment.
- Strong stakeholder management and cross-functional collaboration.
- Creativity, curiosity, and continuous improvement mindset.
- High level of accountability and results orientation.
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother Mexico was established in 1992, marking over 30 years of operations. It is headquartered in Mexico City and is a wholly owned subsidiary of Brother International Corporation (BIC), based in the United States. BIC is in itself a subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide.
At Brother México, we are proud to foster a diverse and inclusive workplace where every voice is valued. Our hiring practices and internal programs promote equity and belonging across all levels of the organization. We are committed to fostering a workplace culture that reflects with our core values: inclusivity, collaboration, customer-centric, and social responsibility. We value work flexibility, offering a hybrid office schedule with home office half days on Fridays, a casual dress code, and additional days off throughout the year. We are also dedicated to employee growth and development, providing facilitated courses and resources to our employees for self-paced learning resources.
We offer a range of benefits designed to support the well-being of our employees, including medical, dental, and life insurance. We also support our employees with family-focused benefits, ranging from additional maternity leave days to opportunities for prioritizing children's school events -even when they fall occur during the workday. Additionally, we offer a robust financial savings program and convenient on-site parking at our downtown office.
Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.
Brother México headquarters is located in Mexico City in the Santa Fe district. Many of our employees and job functions are based out of this office. The building holds a Platinum pre-certification level, reflecting our shared commitment to social responsibility in the way we work. Brother México also has employees based in other locations, such as Querétaro, where team members from the Machine Tools division are based.
Brother is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds and do not discriminate based on race, gender, age, disability, sexual orientation, or any other protected status.
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