Marketing Manager

Brink’s Inc; México; Presencial; MXN 600.000 - 860.000; Jornada completa

Descripción de la vacante

PanAmericano, a division of The Brink’s Company, seeks a Marketing Manager to lead LATAM marketing execution in Mexico, partnering with Commercial teams to drive customer engagement, demand generation, and growth while aligning regional priorities with local market needs.

You will translate strategies into local activation plans, manage integrated campaigns, digital initiatives, and events, and ensure Brink’s brand standards across the Mexican market.

Formación

• 5+ years in B2B marketing or related fields.
• Experience with security services, logistics, financial services, tech or related B2B sectors preferred.
• Strong knowledge of digital marketing, CRM, and marketing automation.
• Experience collaborating with Sales/Commercial teams and fluent in English and Spanish.

Responsabilidades

• Translate regional marketing strategies into local activation plans for Mexico.
• Act as the primary marketing partner for the Mexico Commercial organization.
• Generate intelligence to support commercial decisions and GTM effectiveness.
• Lead integrated marketing campaigns, digital initiatives, and lead generation.
• Support customer experience initiatives, events, and communications while maintaining brand standards.

Conocimientos

B2B Marketing

Digital Marketing

CRM

Marketing Automation

Sales Collaboration

Bilingual English/Spanish

Herramientas

CRM platforms

Marketing automation tools

Descripción del empleo

PanAmericano is a division of The Brink’s Company (NYSE:BCO), is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries.

We believe in building partnerships that secure commerce and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

We have an exciting opportunity for a Marketing Manager

Role Objective

Leads the local execution of LATAM marketing strategies in Mexico, partnering with Commercial teams to drive customer engagement, demand generation, and business growth while ensuring alignment between regional priorities and local market needs.

Key Responsibilities

• Translate regional marketing strategies into local activation plans aligned with Mexico’s commercial priorities and growth objectives.
• Act as the primary marketing partner for the Mexico Commercial organization, supporting customer engagement, demand generation, sales enablement, and business growth initiatives.
• Generate actionable customer, competitor, and market intelligence to strengthen commercial decision-making, customer segmentation, account prioritization, and go-to-market effectiveness.
• Manage the local execution of integrated marketing campaigns, digital initiatives, lead generation programs, and performance optimization activities that contribute to pipeline growth.
• Support customer experience initiatives, customer engagement programs, events, and communications while ensuring consistent application of Brink’s brand, messaging, and marketing standards within the Mexican market.

Required Qualifications

• 5+ years in B2B Marketing or related fields
• Experience within industries such as security services, logistics, financial services, technology, telecommunications, business services, or other B2B sectors is preferred.
• Strong knowledge of digital marketing, CRM, and marketing automation
• Experience working with Sales/Commercial organizations
• Fluent English and Spanish.