Marketing Intelligence & AI Automation Manager

Scopely; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Scopely is seeking a Marketing Intelligence & AI Automation Manager to join our Creative Intelligence team in Mexico City on a hybrid basis. You will automate recurring reporting, perform competitive analysis, and generate insights that drive marketing decisions across our game portfolio.

The role requires expertise in AI tools, data querying, Looker/BI environments, and cross-functional collaboration with Marketing Analytics and nontechnical stakeholders.

Formación

• Experience using AI tools such as Codex or Claude to build reports, automations, agents, or internal workflows.
• Experience connecting to and querying data using SQL, APIs, MCP connections, or similar methods.
• Familiarity with Looker, data schemas, and business intelligence environments.
• Experience translating marketing performance or competitive data into clear insights and actionable recommendations.
• Strong analytical and business judgment, including the ability to validate AI-generated outputs and recognize what the data may be missing.
• Comfortable working independently through ambiguity and proactively identifying problems and opportunities.
• Creative, curious, and resourceful, with a focus on developing practical, scalable solutions.
• Strong cross-functional communication skills and the ability to partner effectively with Marketing Analytics and nontechnical stakeholders.

Responsabilidades

• Marketing Intelligence and Reporting: automate monthly performance reporting, competitive analysis, and benchmarking using AI tools.
• Data Access, Partnership, and Quality Assurance: connect to and query internal/external data sources and ensure data quality for insights.
• AI Automation and Enablement: identify AI/automation opportunities, build scalable workflows, and document practical guidance for the team.

Conocimientos

Codex/Claude

SQL

APIs

Looker MCP

BI environments

Data storytelling

Stakeholder partnering

Cross-functional comms

Herramientas

Codex

Claude

Looker MCP

Big Data

Descripción del empleo

Scopely is looking for a Marketing Intelligence & AI Automation Manager to join our creative Intelligence team working in our Mexico City studio on a hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

Creative Intelligence, a central team within Performance Marketing, is responsible for creating the tools and analyzing the results of our creative data to improve our marketing and UA strategy across our entire game portfolio.

What You Will Do

This hands-on individual contributor role requires marketing and analytical thinking, technical curiosity, and comfort solving ambiguous problems. You will be responsible for:

• Marketing Intelligence and Reporting
  
  
  
  • Use Codex, Claude, Looker MCP, Big Data, and other tools to automate monthly performance reporting, competitive analysis, and benchmarking
  
  
  • Translate complex creative and marketing data into clear, executive-ready insights, recommendations, and actions
  
  
  • Proactively identify reporting and analysis gaps and recommend new solutions that enable better creative decision-making
  
  
  • Partner with stakeholders to prioritize the most valuable business questions and continuously improve reporting
  
  
  
  


• Data Access, Partnership, and Quality Assurance
  
  
  
  • Identify, connect to, and query the internal and external data sources needed to answer key business questions
  
  
  • Understand the schemas, metrics, dimensions, and fields available through Looker MCP, Big Data, and other connected sources
  
  
  • Validate AI-generated outputs and establish quality controls to ensure insights are complete, accurate, and supported by data
  
  
  • Identify data gaps, inconsistencies, and metric issues, resolving them independently where possible or translating them into actionable requests for Marketing Analytics
  
  
  
  


• AI Automation and Enablement
  
  
  
  • Identify inefficient or manual workflows and recommend where AI, automation, or other tools can deliver meaningful value, all while ensuring solutions follow company standards for data privacy, security, governance, and responsible AI use
  
  
  • Build scalable AI workflows, agents, prompts, templates, data connections, and reporting processesEvaluate emerging AI capabilities and proactively recommend the
  
  
  • most effective tools and use cases for the Creative Intelligence team
  
  
  • Document effective workflows and help the broader team adopt AI through practical guidance and training
  
  
  
  

What We’re Looking For

We are looking for an AI-forward marketing intelligence professional to join our Creative Intelligence team and automate recurring reporting, competitive analysis, and insight generation using tools such as Codex and Claude. We are looking for someone who has:

• Experience using AI tools such as Codex or Claude to build reports, automations, agents, or internal workflows


• Experience connecting to and querying data using SQL, APIs, MCP connections, or similar methods


• Familiarity with Looker, data schemas, and business intelligence environments


• Experience translating marketing performance or competitive data into clear insights and actionable recommendations


• Strong analytical and business judgment, including the ability to validate AI-generated outputs and recognize what the data may be missing


• Comfortable working independently through ambiguity and proactively identifying problems and opportunities


• Creative, curious, and resourceful, with a focus on developing practical, scalable solutions


• Strong cross-functional communication skills and the ability to partner effectively with Marketing Analytics and nontechnical stakeholders

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

This role will have access to sensitive and/or confidential employee or customer personally identifiable information (PII) and/or Company financial information, and therefore will be subject to background checks upon receiving a conditional offer of employment.

About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star TrekTM Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the \"100 Most Influential Companies in the World\" by TIME magazine and one of Fast Company's \"World's Most Innovative Companies\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.