Marketing, Brand Management

Lenovo; Ciudad de México; Presencial; MXN 1,104,000 - 1,474,000; Jornada completa

Descripción de la vacante

A leading technology company in Mexico is seeking a skilled Marketing Brand Management professional. You will be responsible for managing marketing activities related to smartphone launches, designing go-to-market strategies, and collaborating with various teams to optimize campaign performance. The ideal candidate has over 8 years of experience in marketing, a Bachelor's degree, and advanced English skills. This role offers the opportunity to drive business growth through innovative advertising strategies.

Formación

• Marketing professional with +8 years of experience in the marketing area.
• Proven experience in marketing, focused on product launch 360º campaigns.
• Advanced English proficiency.

Responsabilidades

• Manage all marketing activities related to smartphone launches.
• Design communication briefings and coordinate campaigns.
• Support sales and marketing teams with strategic insights.
• Analyze campaign performance metrics to identify improvement areas.

Conocimientos

Project management

Communication skills

Analytical skills

Creative campaign development

Educación

Bachelor's degree in marketing or related field

Advanced degree preferred

Herramientas

Analytics platforms

Descripción del empleo

We are seeking a skilled Marketing Brand Management to join our dynamic team, specializing in go-to-market communication. Solid knowledge and strong understanding of developing communication and go-to-market plans, coordinating 360º cross-media campaigns (online and off-line planning and innovation projects, digital presence, content creation, CRM, promotions, sponsorships, partnerships, and BTL activations). Ability to manage multiple projects across multiple lines of business, delivering results driven campaigns.

Responsibilities

• Responsible for the strategic planning and management of all marketing activities related to smartphone and accessories launches designing go to market and brand building plans
• Communication briefings design and campaigns coordination with digital and off-line agencies, managing the creative concepts, media planning, execution, influencers and optimization of the campaigns.
• Support to sales, PR, trade marketing, training and channel marketing teams;
• Market analysis, strategic and tactical planning of the category;
• Management of promotional/ hard sell campaigns
• Analyze campaign performance metrics and KPIs to identify areas for improvement and implement optimization tactics accordingly.
• Collaborate closely with internal teams, including sales, PR, trade marketing, training and channel marketing teams, to align marketing efforts with overall business objectives.
• Stay updated on industry trends, algorithm changes, and emerging technologies to ensure our advertising strategies remain innovative and competitive.
• Conduct competitor analysis to identify opportunities for growth and differentiation in the e-commerce and marketplace landscape.

Qualifications

• Marketing professional with +8 years of experience in marketing area, preferable on multinational technology companies.
• Bachelor's degree in marketing, advertising, business administration, or a related field. Advanced degree preferred. English advanced
• Proven experience in marketing, with a focus on product launch 360º campaign
• Proficiency in utilizing analytics platforms to track and measure campaign performance.
• Strong analytical skills and the ability to interpret data to drive actionable insights and optimizations.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex ideas clearly and concisely.
• Passionate about driving business growth through innovative advertising strategies

We are equal opportunity employer and do not discriminate against any employee or applicant for employment becauseof race, color, sex, age national origin, religion, sexual orientation, gender identity, status as veteran and basis of disability or any other federal, state, or local protect class.