Marketing, Brand Management

Lenovo; Ciudad de México; Presencial; MXN 1,105,000 - 1,475,000; Jornada completa

Descripción de la vacante

A leading global technology company in Mexico is seeking an experienced Marketing Brand Management professional. This role focuses on go-to-market communication and involves managing strategic marketing activities for smartphone and accessory launches. Candidates should have over 8 years of experience in marketing, preferably within the tech industry, and a strong analytical background. The company offers a dynamic and inclusive workplace.

Formación

• Marketing professional with over 8 years of experience in multinational technology companies.
• Proven experience in 360º product launch campaigns.
• Fluent in English.

Responsabilidades

• Plan and manage all marketing activities related to smartphone and accessories launches.
• Design communication briefs and coordinate campaigns.
• Support sales, PR, and trade marketing teams.
• Conduct market analysis and strategic planning.
• Analyze campaign performance metrics for improvements.

Conocimientos

Marketing expertise

Project management

Data analysis

Communication skills

Team collaboration

Educación

Bachelor's degree in marketing or related field

Advanced degree preferred

Herramientas

Analytics platforms

Descripción del empleo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

We are seeking a skilled Marketing Brand Management to join our dynamic team, specializing in go-to-market communication. Solid knowledge and strong understanding of developing communication and go to market plans, coordinating 360º cross-media campaigns (online and off-line planning and innovation projects, digital presence, content creation, CRM, promotions, sponsorships, partnerships, and BTL activations). Ability to manage multiple projects across multiple lines of business, delivering results driven campaigns.

Responsibilities

• Responsible for the strategic planning and management of all marketing activities related to smartphone and accessories launches designing go to market and brand building plans
• Communication briefings design and campaigns coordination with digital and off-line agencies, managing the creative concepts, media planning, execution, influencers and optimization of the campaigns.
• Support to sales, PR, trade marketing, training and channel marketing teams;
• Market analysis, strategic and tactical planning of the category;
• Management of promotional/ hard sell campaigns
• Analyze campaign performance metrics and KPIs to identify areas for improvement and implement optimization tactics accordingly.
• Collaborate closely with internal teams, including sales, PR, trade marketing, training and channel marketing teams, to align marketing efforts with overall business objectives.
• Stay updated on industry trends, algorithm changes, and emerging technologies to ensure our advertising strategies remain innovative and competitive.
• Conduct competitor analysis to identify opportunities for growth and differentiation in the e-commerce and marketplace landscape.

Qualifications

• Marketing professional with +8 years of experience in marketing area, preferable on multinational technology companies.
• Bachelor's degree in marketing, advertising, business administration, or a related field. Advanced degree preferred. English advanced
• Proven experience in marketing, with a focus on product launch 360º campaign
• Proficiency in utilizing analytics platforms to track and measure campaign performance.
• Strong analytical skills and the ability to interpret data to drive actionable insights and optimizations.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex ideas clearly and concisely.
• Passionate about driving business growth through innovative advertising strategies

We are equal opportunity employer and do not discriminate against any employee or applicant for employment becauseof race, color, sex, age national origin, religion, sexual orientation, gender identity, status as veteran and basis of disability or any other federal, state, or local protect class.

If you require an accommodation to complete this application, please [e-mail]