Marketing Automation Specialist — Eloqua & Salesforce (Hybrid)

Reuters; Ciudad de México; Hybrid; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Flexible vacation policy

Career development

Job summary

Reuters in Mexico City is seeking a Marketing Operations Agent, Eloqua, to support the design, execution, and optimization of marketing automation campaigns. You will collaborate with digital strategists, analysts, marketers, events teams, and vendors to ensure accurate, measurable delivery using Eloqua and Salesforce CRM.

The role emphasizes data quality, QA of emails and landing pages, audience segmentation, A/B testing, and continuous improvement of marketing technology processes within a

Qualifications

• Proven proficiency using Oracle Eloqua for marketing automation.
• Experience working with Salesforce CRM.
• Experience managing complex marketing campaigns.
• Experience in a process-driven environment with opportunities for improvement.

Responsibilities

• Support Marketing Automation Campaigns: Design, deploy, and optimize marketing automation workflows.
• Manage Campaign Execution: Email campaigns, landing pages, forms, segmentation, personalization and tracking.
• Maintain Marketing Data Quality: Audience segmentation, suppression, consent and preference management.
• Own Campaign Quality Assurance: QA across emails, landing pages, forms, segmentation, and tracking.
• Collaborate with cross-functional teams: Align execution with business and marketing objectives.
• Optimize Campaign Performance: Conduct A/B testing, data review and actionable recommendations.

Skills

Oracle Eloqua

Salesforce CRM

Marketing automation

A/B testing

Education

Bachelor's degree or equivalent

Job description

Reuters in Mexico City is seeking a Marketing Operations Agent, Eloqua, to support the design, execution, and optimization of marketing automation campaigns. You will collaborate with digital strategists, analysts, marketers, events teams, and vendors to ensure accurate, measurable delivery using Eloqua and Salesforce CRM.

The role emphasizes data quality, QA of emails and landing pages, audience segmentation, A/B testing, and continuous improvement of marketing technology processes within a