Marketing Automation Specialist

Financecolombia; Tlaquepaque; Híbrido; MXN 556,000 - 836,000; Jornada completa

Descripción de la vacante

A global technology company is seeking a Marketing Automation Specialist to drive email campaigns and enhance customer engagement. The role involves configuring campaigns in Marketo and collaborating with cross-functional teams to improve marketing strategies. Ideal candidates have 2-4 years of experience and strong skills in marketing automation and communication. The position is hybrid, requiring presence in the office 2 days a week.

Servicios

Health & Wellbeing benefits

Professional Development programs

Inclusive environment

Formación

• Preferably 2-4 years of experience in marketing automation, email marketing, or digital marketing operations.
• Experience with marketing automation platforms, Marketo preferred.
• Strong communication skills and attention to detail.

Responsabilidades

• Configure, test, and deploy email campaigns and newsletters.
• Ensure proper targeting by managing audience lists.
• Oversee data flow between Marketo and other tools.

Conocimientos

Marketing automation

Email marketing

Digital marketing operations

CRM management

Problem-solving

Communication skills

Educación

2-4 years of experience in marketing automation or related field

Herramientas

Marketo

Salesforce

Adobe Analytics

HTML/CSS

Descripción del empleo

Marketing Automation Specialist

Marketing Automation Specialist This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are: Hewlett Packard Enterprise is the global edge‑to‑cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description: Use marketing skills and technologies to develop and implement a web or interactive strategy to reach online customers and prospects or internal audiences. Drive an intuitive, engaging, relevant and integrated online experience that drives revenues and leads while increasing customer loyalty and building stronger customer or employee relationships. Manage editorial strategies and content of online properties (websites, portals), as well as applying new technologies such as chat marketing, personalization, search engine marketing and optimization, podcasting and blogging. Focus may be global, national, regional, sub‑regional or local in scope. Ensure online experience align with company’s brand identity and messaging framework. The Marketing Automation Specialist will be responsible for configuring marketing programs and executing digital marketing campaigns in Marketo, ensuring proper audience segmentation, email deployment, and performance analysis. This role involves collaborating with cross‑functional teams to maintain campaign accuracy, enhance automation workflows, and support marketing initiatives across various regions. The specialist will also contribute to process improvements, documentation, and platform best practices to drive operational efficiency.

Key Responsibilities

• Configure, test, and deploy email campaigns, newsletters, and event/webinar communications.
• Ensure proper targeting by managing audience lists, segmentation and personalization.
• Oversee data flow between Marketo and other tools (CRM, event/webinar platforms) to maintain accuracy and compliance.
• Streamline workflows, document processes and implement industry best practices for efficient campaign execution.
• Work closely with GEO marketing teams, content teams and demand operations to ensure smooth execution and alignment with business objectives.
• Configure email and automation workflows in Marketo and manage audience segmentation.
• Collaborate with marketing teams to implement campaigns according to best practices.
• Monitor and analyze email performance reports to optimize future campaigns.

Qualifications

• Preferably 2‑4 years of experience in marketing automation, email marketing, digital marketing operations, demand generation, CRM management, sales operations, business intelligence, customer engagement, event management, or content marketing.
• Experience with marketing automation platforms (Marketo preferred, but training will be provided).
• Basic HTML/CSS for email templates, Excel, Salesforce, Adobe Analytics, or other marketing automation tools.
• Strong communication skills, problem‑solving mindset, attention to detail.
• Ability to work independently while collaborating with cross‑functional teams.
• Willingness to learn Marketo features, including audience segmentation, smart campaigns and engagement programs.
• Basic troubleshooting skills related to email formatting, campaign execution and data sync between tools.
• Understanding of marketing data (e.g., tracking performance, using UTMs, or working with dynamic content).

Additional Skills

• Accountability
• Action Planning
• Active Learning (Inactive)
• Active Listening
• Bias
• Business
• Business Planning
• Coaching
• Commercial Acumen
• Computer Literacy
• Creativity
• Critical Thinking
• Customer Insights
• Data Analysis Management
• Data Collection Management (Inactive)
• Data Controls
• Design Thinking
• Empathy
• Follow‑Through
• Growth Mindset
• Intellectual Curiosity (Inactive)
• Long Term Planning
• Managing Ambiguity
• Market Analysis {+ 5 more}

What We Can Offer You

• Health & Wellbeing – comprehensive suite of benefits supporting physical, financial and emotional wellbeing.
• Personal & Professional Development – programs tailored to help you reach any career goals.
• Unconditional Inclusion – inclusive environment where varied backgrounds are valued and succeed.

HPE is an Equal Employment Opportunity/ Veterans/ Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are based on qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities. HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.