Marketing Analyst (4) (SC,Onco & Vacc)

Pfizer; Ciudad de México; Híbrido; MXN 25,000 - 40,000; Jornada completa

Descripción de la vacante

A leading pharmaceutical company in Mexico City is seeking a marketing professional to coordinate and implement initiatives derived from the category strategy. This role involves managing digital marketing campaigns, analyzing data for actionable insights, and ensuring compliance with internal standards. Ideal candidates should have a Bachelor's degree in marketing or related fields and at least 1 year of experience in marketing roles.

Formación

• Minimum 1 year of experience in marketing or related roles.
• Relevant internship experience will also be considered.
• Basic English proficiency; advanced level preferred.

Responsabilidades

• Execute portfolio action plans in alignment with strategic objectives.
• Coordinate the design, development, and approval of promotional materials.
• Manage and monitor digital marketing campaigns.
• Analyze digital data to generate actionable insights.
• Conduct price and trend analysis to support competitive positioning.

Conocimientos

Commitment and accountability

Teamwork and cross-functional collaboration

Proactive and effective communication

Analytical and critical thinking

Creativity and problem-solving mindset

Learning agility and adaptability

Educación

Bachelor’s degree in marketing, Business Administration, or related field

Herramientas

Google Analytics

Meta Ads Manager

LinkedIn Campaign Manager

Advanced Excel

Power BI

Tableau

Salesforce

Veeva CRM

Adobe Creative Suite

Trello

Asana

Descripción del empleo

Position Summary

Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution. This process will run for 4 different positions in Specialty Care, Oncology & Vaccines.

Main Responsibilities

• Execute portfolio action plans in alignment with strategic objectives.
• Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards.
• Maintain proactive communication with internal teams, ensuring timely feedback and follow-up.
• Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders.
• Analyses digital data (campaign results, conversion rates, traffic) to generate actionable insights for future strategies.
• Align commercial activities with the digital marketing plan (TMP plan).
• Conduct price and trend analysis to support competitive positioning.
• Oversee sampling processes and ensure accurate follow-up (if applies)
• Generate insights from market and sales analysis

Core Competencies

• Commitment and accountability.
• Teamwork and cross-functional collaboration.
• Proactive and effective communication.
• Analytical and critical thinking.
• Creativity and problem-solving mindset.
• Learning agility and adaptability in a dynamic environment.
• Compliance culture

Technical Competencies (desired)

• Digital Marketing Tools: Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager.
• Data Analysis & Visualization: Advanced Excel, Power BI, Tableau.
• CRM & Automation: Salesforce, Veeva CRM.
• Content Management: Adobe Creative Suite; basic HTML knowledge desirable.
• Project Management Tools: Trello, Asana, or similar platforms.

Key Performance Indicators (KPIs)

• Campaign Performance: CTR (Click-Through Rate), Conversion Rate, Engagement Rate.
• Digital Reach: Website traffic growth, social media impressions.
• ROI: Return on Investment for marketing campaigns.
• Lead Generation: Number of qualified leads generated through digital channels.
• Compliance & Timeliness: % of promotional materials delivered on time and approved under compliance standards.
• Data Accuracy: Precision in reporting and forecasting.

Organizational Relationships

Collaborates with: Category Lead, Country Brand Lead, Brand Managers, Commercial & Trade Marketing Teams, Access & NAMs, Medical, Regulatory, Legal, Compliance, Sales Force & Sales Leads.

Education and Experience

• Bachelor’s degree in marketing, Business Administration, or related field.
• Minimum 1 year of experience in marketing or related roles. (relevant internship experience will also be considered.)
• Basic English proficiency (reading, writing, and speaking); advanced level preferred.

Last Date to Apply for Job

Nov 25th, 2025.

Work Location Assignment: Mexico City. Must be able to work from assigned Pfizer office 2-3 days per week, or as needed by the business.

EEO (Equal Employment Opportunity) & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.