Marketing, Admissions & Communications Director

Nord Anglia Education; Ciudad de México; Presencial; MXN 1,019,000 - 1,391,000; Jornada completa

Descripción de la vacante

A leading international education provider in Mexico is seeking a Director of Admissions & Marketing to join their team. This role is pivotal in driving student enrolment and ensuring families receive an exceptional experience. The successful candidate will have at least 7 years of experience in marketing roles, proven leadership capabilities, and strong project management skills. This position offers an opportunity to shape the school's brand and community positively.

Formación

• A minimum of 7 years of demonstrable experience in brand-building, sales, and/or marketing roles.
• Proven leadership capabilities managing and mentoring teams.
• Strong project management skills to coordinate resources and lead initiatives.

Responsabilidades

• Drive student enrolment and ensure exceptional family experience.
• Develop and execute marketing strategies to build school reputation.
• Manage MAC budget to deliver maximum value from resources.

Conocimientos

Team-oriented with collaborative mindset

Commercial and growth-focused

Ownership mindset with drive for results

Entrepreneurial and agile

Excellent communication skills

Project management skills

Educación

Bachelor’s degree in a relevant discipline

Herramientas

Salesforce (CRM)

Descripción del empleo

Overview

Date: 28 Oct 2025

Location: MX

Job ID: 7135

School: Educacion Integral Kipling

Company: Nord Anglia Education

DIRECTOR OF ADMISSIONS & MARKETING – KIPLING SCHOOL, MEXICO

JOB PURPOSE
As Director of Admissions & Marketing (DAM), you will be a member of the school Senior Leadership Team (SLT) with prime responsibility for driving student enrolment. You will ensure families receive an exceptional experience at each stage of their journey with our school—from awareness and consideration through to enrolment and advocacy. We call this our Family Experience Journey, and everything we do in MAC (Marketing, Admissions and Communications) revolves around this. You will forge strong relationships with colleagues across the school to deliver an outstanding family experience and support the school vision. As a leader, you will coach and develop the commercial, creative, and customer-oriented skills of your team and be an ambassador for the school brand. You will also play a pivotal role in building the school community and reputation.

TEAM STRUCTURE
Reporting to: Head of School. Dotted line report to the Regional Director of Admissions & Marketing

JOB DESCRIPTION

Planning
You will understand the importance of a strong MAC plan—while staying flexible to meet school needs.

• Work with your Senior Leadership and Regional Office colleagues to set the strategic MAC direction for the school, covering admissions, brand, communications, digital, marketing and research requirements
• Manage your MAC budget to deliver maximum value
• Maintain up-to-date knowledge of your market, competitors, and audiences to give your school a commercial advantage
• Oversee data integrity through CRM and compliance with group data rules, so forecasting is built on a solid foundation
• Ensure accurate forecasting for the year(s) ahead, using data and maintaining regular contact with pipeline contacts
• Stay up to date with trends in sales, marketing and communications to drive innovation
• Develop your school’s brand positioning to differentiate in the market and drive enrolment

Driving Performance

You will use data and insights to ensure MAC tactics drive enrolment performance across the school.

• Focus activity on driving enquiries and converting them to enrolment
• Ensure strong re-enrolment numbers by delivering a fantastic in-school MAC experience
• Analyse data to test and learn from brand, communications, enrolment and marketing activities, and inform decision-making
• Use Salesforce (CRM) to manage the enrolment pipeline and ensure user adoption across the team
• Track team performance through CRM and KPI metrics to identify opportunities
• Advise the SLT on interpretation of market research and guide action plans for whole school improvement

Execution

Deliver a first-class experience through leadership of complex projects, ensuring a world-class experience for families.

• Lead development and execution of best practice throughout the Family Experience Journey, collaborating with teachers, administrative staff and colleagues
• Ensure every family receives a highly personalised visit experience—physically and/or virtually
• Ensure a seamless digital experience for families, working with regional and central digital colleagues
• Recruit and develop a MAC team, coaching them to high standards across admissions, brand, communications, digital, marketing and research
• Put creativity at the heart of MAC activities to drive a strong commercial approach
• Adhere to the school Visual Identity and Tone of Voice guidelines across all materials

Building Reputation

Provide sound judgement and delivery to strengthen our reputation.

• Define a distinctive and consistent brand for the school that resonates with target audiences
• Lead development and execution of the brand framework, visual identity and tone of voice across all media
• Develop and comply with MAC procedures in line with group policies and local regulatory requirements (e.g., admissions guidelines, marketing consents)
• Oversee improvements in stakeholder communications and contribute to crisis and issues communications
• Develop external networks (feeder schools, embassies, agents) to raise awareness and target new enrolment opportunities

Owning Your Own Development

You will own your career at Nord Anglia, embracing lifelong learning and professional development.

• Find ways to develop your skills for the job and learn about other MAC functions
• Collaborate across MAC and wider teams to share insights and support a collaborative way of working
• Share what you learn with teammates to promote knowledge transfer

Job Requirements

Qualifications/ Experience/ Knowledge

• A bachelor’s degree in a relevant discipline
• A minimum of 7 years of demonstrable experience in brand-building, sales, and/or marketing roles, preferably within service delivery contexts
• Proven leadership capabilities with experience managing and mentoring teams
• Strong project management skills to coordinate resources and lead initiatives
• Excellent communication skills with the ability to build relationships and influence stakeholders at all levels
• A data-oriented approach with experience in data collection, analysis, and deriving actionable insights

Skills/ Personal Attributes

As our team member, we expect:

• Team-oriented with collaborative mindset
• Commercial and growth-focused
• Ownership mindset with drive for results and relationship-building
• Deliver on commitments to a high standard and on time
• Entrepreneurial, agile, and capable of finding better ways
• Resilient and a trusted advisor who speaks up
• Humble, self-aware, and willing to learn
• Active listener who understands others’ perspectives
• Calm under pressure and able to manage pace and thinking