Market Researcher

IDC Colombia; México; Presencial; MXN 420.000 - 650.000; Jornada completa

Descripción de la vacante

IDC Colombia is seeking a market researcher to join our team, focusing on interpreting data and staying current with IT market trends. The role supports authorship and delivery of IDC’s market intelligence products in a fast-evolving tech landscape.

The ideal candidate has a Bachelor’s degree and 2–3 years in market research or related analysis, with strong English and excellent written/verbal communication skills.

Formación

• Bachelor’s degree required; (business, economics, management information systems, technology marketing, product management or related field).
• 2-3 years of experience in market research, consulting, or analysis, ideally in the information technology sector, with knowledge in the energy/resources/oil and gas and manufacturing domain.

Responsabilidades

• Conduct in-depth primary and secondary research into IT markets and their impact on industries.
• Identify IT industry developments and report on market shifts and patterns.
• Collaborate with internal analysts to achieve research goals and deliverables.

Conocimientos

Market research

Analysis

Writing

Communication

Project management

English

Team collaboration

Educación

Bachelor’s degree

Herramientas

Microsoft Word

Excel

PowerPoint

AI tools

Descripción del empleo

Overview

About the Role & TeamIDC, a global leader in technology market intelligence, is seeking a market researcher to join our team. This role requires a mix of analytical abilities, attention to detail, proficiency in research methodologies, alongside excellent communication skills to convey complex information effectively. The market researcher will play a crucial role in interpreting data, staying abreast of IT market trends and events, supporting their team with in-depth research, and working collaboratively to meet research objectives. The market researcher will play a crucial role in supporting the authorship and delivery of IDC’s market intelligence products and services in a rapidly evolving information technology landscape. The role will focus on utilizing the latest market research methodologies and tools to uncover relevant data from internal and external data sources and synthesizing into market research content assets.

What You’ll Do

• Support IDC’s market research agenda by conducting in-depth primary and secondary research into IT markets and their impact on industries, namely energy/resources/oil and gas and manufacturing.
• Have in-depth knowledge/experience and understanding in energy/resources/oil and gas and manufacturing business operations, either through working in these industries or executing consulting/research engagements
• Track, monitor, and identify IT industry developments to identify and report on market shifts, patterns, and anomalies.
• Collaborate with internal subject matter expert analysts to achieve research goals and produce deliverables efficiently.
• Participate in ongoing professional development and contribute to team knowledge sharing.
• Synthesize raw data into information and meaningful insights and deliver tailored content components and assets that address key business requirements.
• Contribute to the creation of written research studies and presentations summarizing findings for internal and external stakeholders

What You Bring

• Bachelor’s degree required; (business, economics, management information systems, technology marketing, product management or related field).
• 2-3 years of experience in market research, consulting, or analysis, ideally in the information technology sector, with knowledge in the energy/resources/oil and gas and manufacturing domain, with a flair toward writing research content.
• Previous experience in roles such as market intelligence or competitive intelligence is preferred.
• Outstanding written and strong verbal communication skills.
• Proven ability to manage multiple assignments and meet tight deadlines.
• Strong interpersonal skills and the ability to collaborate with and across teams globally.
• Experience with office productivity tools such as Microsoft Word, Excel, and PowerPoint.
• Some experience with any AI tools such as MS CoPilot, Google Gemini, Perplexity, ChatGPT, or other similar tools.
• A strong interest in the IT market including, but not limited in topics such as AI and data management, cloud platforms, security, enterprise applications, enterprise infrastructure, devices, networking, telecommunications, application development, and services.
• Understanding and interest in the application of information technology to industry use cases.
• Flexibility to work both independently as well as collaboratively in a fast-paced, global environment.
• Professional fluency in English.
• Hybrid job, 2 times per week at the office.

Preferred Attributes

• Experience working with or for technology vendors, IT distributors, or in a market research/consulting firm.
• Experience working in or analyzing emerging markets within the technology sector.
• Knowledge of business models, go-to-market strategies, and technology adoption patterns in enterprise IT.
• Intellectual curiosity, willingness to learn new marker research methods and tools, analytical mindset, and a collaborative, supportive approach to teamwork.

Why This Role Stands Out At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.

Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.

Equal Opportunity Employer

IDC is committed to providing equal employment opportunities for all qualified persons.

Employment eligibility verification required. We participate in E-Verify.