Local SEO & Web Optimization Specialist (Remote)

Pavago; México; Remote; MXN 360,000 - 520,000; Full time

Job summary

Pavago is seeking a Digital Marketing Fulfillment Specialist to hands-on execute local SEO, GBP optimization, WordPress updates, citations, reviews, and performance reporting for a portfolio of local service clients. You will follow SOPs, manage multiple client accounts, and deliver quality work in a remote, fast-paced environment.

The ideal candidate has 2+ years in local SEO, strong GBP experience, WordPress proficiency, and ability to work independently with strong editorial judgment and

Qualifications

• 2+ years of hands-on local SEO experience.
• Experience with Google Business Profiles.
• Experience with local citation building and review management.
• Comfortable working independently in WordPress.
• Strong understanding of on-page SEO, including metadata and headings.
• Proficiency with Google Search Console and Google Analytics.
• Experience using AI-assisted content creation tools.
• Strong written English and attention to detail.
• Ability to manage multiple clients and deadlines independently.
• Digital marketing agency experience preferred.

Responsibilities

• Manage and optimize Google Business Profiles for local service businesses.
• Improve listings through categories, photos, posts, Q&A, and ongoing optimization.
• Monitor GBP performance and identify opportunities for improvement.
• Implement on-page SEO updates directly in WordPress.
• Optimize metadata, headings, internal links, and website content.
• Follow established SEO SOPs accurately and independently.
• Conduct local keyword research to support SEO and content strategies.
• Use AI-assisted tools to draft and refine content.
• Ensure content is accurate, useful, natural, and optimized for local search.
• Build and maintain accurate local citations across directories.
• Monitor client reviews and respond where appropriate.
• Identify and flag reputation issues promptly.
• Use Google Search Console and Google Analytics to monitor performance.
• Track rankings, traffic, engagement, and other metrics.
• Identify meaningful insights and communicate them clearly.
• Manage SEO and marketing deliverables across multiple client accounts.
• Track deadlines and maintain organized task queues.
• Deliver high-quality work across the client portfolio.

Skills

Local SEO

Google Business Profiles

WordPress

SEO SOPs

Keyword research

Content optimization

Citations & reviews

Google Search Console

Google Analytics

AI-assisted content tools

Editorial judgment

Multiclient management

Agency experience

Tools

WordPress

Google Search Console

Google Analytics

AI content tools

Job description

Pavago is seeking a Digital Marketing Fulfillment Specialist to hands-on execute local SEO, GBP optimization, WordPress updates, citations, reviews, and performance reporting for a portfolio of local service clients. You will follow SOPs, manage multiple client accounts, and deliver quality work in a remote, fast-paced environment.

The ideal candidate has 2+ years in local SEO, strong GBP experience, WordPress proficiency, and ability to work independently with strong editorial judgment and