Intern

Conagra Brands; Ciudad de México; Presencial; MXN 400.000 - 600.000; Jornada completa

Descripción de la vacante

Conagra Brands, líder en la industria de alimentos, busca un profesional de marketing para impulsar el crecimiento de marcas como Duncan Hines y Swiss Miss. Colaborará con equipos de ventas, finanzas, DS, PMKT y cadena de suministro para optimizar la ejecución de estrategias y la presencia digital.

Entre sus responsabilidades, destacarán la creación de un mapa de oportunidades para Sweet Treats, análisis de tendencias de consumo Gen Z y desarrollo de un scorecard de eCommerce y Digital Shelf

Responsabilidades

• Build and maintain a Growth Opportunity Map for Duncan Hines and Swiss Miss using consumer, category, customer, cultural and brand insights.
• Identify consumer, cultural and Gen Z trends that can inspire brand communication, innovation and growth opportunities.
• Support key Duncan Hines business initiatives through performance analysis, project tracking and cross-functional coordination.
• Develop and maintain an eCommerce and Digital Shelf Scorecard across priority retailers, evaluating assortment, content quality, search visibility, pricing and promotions.
• Participate in innovation and portfolio projects by supporting opportunity assessments, competitive benchmarking and Stage & Gate activities.
• Build project management capabilities by maintaining initiative trackers, timelines, milestones, risks and action plans across Marketing priorities.
• Collaborate with Sales – TS&D, Finance, DS, PMKT, Supply Chain, R&D and Regulatory teams to gain exposure to the end-to-end brand management process.

Descripción del empleo

Conagra tiene una cultura inclusiva con el mayor impacto y energía en la industria de alimentos. Nuestro equipo es diverso y adopta el debate para desafiar las condiciones actuales del mercado/negocio. Somos respetados por nuestras extraordinarias marcas, grandes productos, excelentes márgenes y por la consistencia de nuestros resultados. Conagra Brands, forma parte de la creación de algo GRANDE.

• Build and maintain a Sweet Treats Growth Opportunity Map for Duncan Hines and Swiss Miss, integrating consumer, category, customer, cultural, competitive and brand performance insights.

• Identify consumer, cultural and Gen Z trends that can inspire brand communication, innovation and growth opportunities.

• Support key Duncan Hines business initiatives through performance analysis, project tracking and cross-functional coordination.

• Develop and maintain an eCommerce and Digital Shelf Scorecard across priority retailers, evaluating assortment, content quality, search visibility, pricing and promotional execution.

• Participate in innovation and portfolio projects by supporting opportunity assessments, competitive benchmarking and Stage & Gate activities.

• Build project management capabilities by maintaining initiative trackers, timelines, milestones, risks and action plans across Marketing priorities.

• Collaborate with Sales – TS&D, Finance, DS, PMKT, Supply Chain, R&D and Regulatory teams to gain exposure to the end-to-end brand management process.

Conagra Brands o sus filiales son empleadores con igualdad de oportunidades y consideran solicitantes de empleo calificados(as) sin tener en cuenta sexo, raza, color de piel, religión, origen étnico o nacional, género, orientación sexual, identidad o expresión de género, edad, embarazo, estado de incapacidad, discapacidad, estado de veterano(a), información genética y/o cualquier otra característica o estado protegido por la ley nacional, federal, estatal o local.