Insights & AI Specialist

Kavak.com; Ciudad de México; On-site; MXN 334,800 - 502,200; Full time

Job summary

A technology startup in Mexico is seeking an Associate in Marketing and Research to define blog strategies and ensure brand consistency across regions. Ideal candidates will have a Bachelor's degree and 3 years of experience in strategic marketing roles. Proficiency in data analysis and storytelling is essential. This full-time position offers an opportunity to impact marketing efforts by utilizing AI tools and consumer insights.

Qualifications

• Minimum of 3 years in strategic marketing or consumer research roles.
• Experience with AI content generation tools.
• Ability to create data-driven narratives.

Responsibilities

• Define strategies for blog topics and categories.
• Lead monitoring of KPIs related to marketing.
• Ensure brand consistency across different countries.

Skills

Experience in strategic marketing

Proficiency in data analysis

Storytelling development

AI tools for content

Education

Bachelor’s degree in Marketing or related fields

Tools

Google Analytics

CRM

Social media tools

Job description

We are the technology company that is revolutionizing the buying and selling of used cars in Latin America since 2016. After 7 years of operation, Kavak has become the most valued technology startup in Latin America, formalizing the used car market.

Currently, we are looking for new talents who are passionate about challenges and hungry to create solutions that positively impact the lives of millions of people with safe, fair and accessible options to acquire the car of their dreams. Our mission is to empower people's lives through access to a car. We unleash the power of a car so people can simply enjoy the ride.

Our team is the number one priority. We like to imagine the impossible and work together to achieve it. We are disruptive, proactive, loyal and ambitious.

What will you do?

• Cross-country Blog Implementation: Define the strategy for topics, categories, and guidelines
• AI applied to Content: Test and apply tools for generation, SEO, and performance.
• Brand Consistency: Ensure that branding, tone, and themes are aligned across countries.
• Consumer Insights: Interpret brand studies, NPS, and social listening to adjust content to customer motivations.
• Impact Metrics: Lead the monitoring of KPIs related to awareness, engagement, consideration, and associated attributes.
• Innovation: Bring new trends and formats to keep Kavak relevant.

What are we looking for?

• Bachelor’s degree in Marketing, Communication, Advertising, Consumer Psychology, or related fields (postgraduate studies in Data Analytics or Content Strategy are valued).
• Minimum of 3 years in roles related to strategic marketing, consumer research, content strategy, or digital communication.
• Previous experience working with AI tools for content.
• Proficiency in marketing data analysis: brand tracking, CRM, Google Analytics, social media, or social listening tools (e.g., Talkwalker, Brandwatch).
• Proven ability in storytelling and developing data-driven narratives.

If you are passionate about disruption coupled with excellent execution, if you love challenges and making data-driven decisions and are mission-oriented, Kavak is the place for you!

By applying to any of our vacancies you accept the Terms & Conditions and Privacy Policy, which you find on our website www.kavak.com

Seniority level

• Associate

Employment type

• Full-time

Job function

• Analyst, Marketing, and Research

Industries

• Technology, Information and Media

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