Influencer Strategy Lead — Hybrid Growth & Creative Strategy

Wppmedia; Ciudad de México; Híbrido; MXN 1.600.000 - 2.400.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive medical

Retirement plans

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Descripción de la vacante

EssenceMediacom seeks a senior marketer to lead influencer marketing, content, and social media strategies across a multi-brand portfolio. You will elevate the team’s strategic thinking, mentor Content Strategists, and partner with clients to deliver high-impact campaigns.

The role involves defining Always-On strategies, designing creator architectures, and guiding cross-functional teams (Social, Media, PR, Creative, Data) to drive measurable growth.

Formación

• 8+ years of experience in influencer marketing, content strategy, and social media strategy.
• At least 3 years leading strategic teams.
• Experience developing strategies for national or global brands.
• Ability to build influencer marketing strategies from start to finish.
• Excellent storytelling skills and ability to deliver executive presentations.
• Strategic thinking, business acumen, and a results-oriented mindset.
• Experience working with multidisciplinary teams (Social, Media, PR, Creative, and Data).

Responsabilidades

• Define the vision and strategic direction for influencer marketing across multiple brands.
• Translate business, marketing, and communication objectives into strategies for influencers and content creators.
• Lead the development of Always On strategies and tactical campaigns.
• Design creator architectures, communication territories, and talent roles.
• Define the role of each influencer within the media ecosystem (earned, owned, and paid).
• Lead, develop, and mentor the team of Content Strategists.
• Oversee the strategic quality of all proposals prior to their presentation.
• Foster a culture based on creativity, critical thinking, data, and collaboration.
• Serve as a strategic consultant for internal and external clients.
• Present high-level strategies to stakeholders and brand leadership.
• Participate in workshops, planning sessions, and goal-setting sessions.
• Define strategic KPIs for Always-On campaigns and programs.
• Analyze results to generate actionable insights.
• Identify opportunities for continuous optimization.
• Develop recommendations based on data, social listening, and performance.
• Identify new platforms, formats, and trends.
• Incorporate AI tools, social intelligence, and new methodologies.
• Drive innovative proposals that strengthen brand positioning.

Conocimientos

Influencer marketing

Content strategy

Social media strategy

Team leadership

Executive communication

Strategic thinking

Cross-functional collaboration

Descripción del empleo

EssenceMediacom seeks a senior marketer to lead influencer marketing, content, and social media strategies across a multi-brand portfolio. You will elevate the team’s strategic thinking, mentor Content Strategists, and partner with clients to deliver high-impact campaigns.

The role involves defining Always-On strategies, designing creator architectures, and guiding cross-functional teams (Social, Media, PR, Creative, Data) to drive measurable growth.