Influencer Marketing Account Executive

SAMY Iberia; Mérida; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A digital marketing company in Mérida is seeking a Marketing Coordinator to manage influencer campaigns and ensure compliance with KPIs. The ideal candidate holds a Bachelor's degree in Marketing or Business and has over 2 years of experience in digital marketing. Responsibilities include coordinating campaigns, managing influencer communication, and reporting on performance metrics.

Formación

• Minimum 2 years of experience in digital marketing or related fields.
• Strong understanding of social media platforms and influencer marketing.
• Experience in creating reports and dashboards is a plus.

Responsabilidades

• Coordinate the operational implementation of influencer campaigns.
• Manage daily communication with influencers and agencies.
• Monitor compliance with KPIs and collaboration contracts.
• Propose continuous improvements to execution and reporting processes.

Conocimientos

Coordination of campaigns

Communication with influencers

Data analytics

Social media management

KPI compliance monitoring

Reporting

Educación

Bachelor's degree in Marketing or Business

Descripción del empleo

Overview

SAMY Alliance is a digital marketing company specializing in advocacy marketing, influencer marketing, and content production. Founded in 2013 and headquartered in Madrid, SAMY Alliance operates in over 55 markets with offices in 18 countries and employs more than 500 people. The company focuses on providing integrated marketing solutions through research, data analytics, social media, digital content, and public relations. They work with prominent brands such as Danone, L'Oréal, Disney, Unilever, and Nestlé.

Responsibilities

• Coordinate the operational implementation of influencer campaigns, including scheduling, tracking deliverables, and meeting deadlines.
• Manage daily communication with influencers/agencies to ensure smooth and high-quality execution.
• Ensure the correct integration of content on social media, e-commerce platforms, or other channels.
• Monitor compliance with KPIs and collaboration contracts.
• Design and maintain dashboards and performance reports (reach, engagement, conversions, ROI, etc.).
• Work closely with data, paid media, and branding teams for a 360° view of campaigns.
• Propose continuous improvements to execution and reporting processes. Ensure that all campaigns are aligned with legal and compliance guidelines.

Qualifications

• Bachelor's degree in Marketing, Business
• Previous experience (+2 years)