Growth Marketing Lead — Remote & AI‑Driven Demand Gen
Apertera
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Avantages offerts par ce poste
Résumé du poste
Apertera, a Canada-based leader in language solutions for high-stakes content, seeks a growth marketer to drive demand for our B2B SaaS offerings. You’ll plan and optimize campaigns across Google Ads and LinkedIn Ads, support ABM programs, and improve website conversion paths in collaboration with Marketing, Sales, Content, Design, and Web/MarTech.
You will be curious, commercially minded, and data-driven, working across channels to test ideas and improve performance.
Qualifications
- 3–5 years in B2B growth marketing, demand generation, or digital/performance marketing in SaaS/tech.
- Experience in regulated industry is a plus but not required.
- Curious, commercially minded, detail-oriented, and collaborative.
Responsabilités
- Plan and execute campaigns that generate qualified leads and opportunities.
- Build and optimize paid campaigns across Google Ads and LinkedIn Ads.
- Support ABM programs with target-account research and personalized campaigns.
- Improve email campaigns for subscribers, past leads, and clients.
- Help build referral and partner growth programs and campaigns.
- Conduct keyword research and strengthen organic presence.
- Explore AI-powered search visibility (AEO/GEO) opportunities.
- Review and optimize landing pages, CTAs, and conversion paths.
- Test new audiences, messages, and channels; measure impact.
Connaissances
Outils
Description du poste
Apertera, a Canada-based leader in language solutions for high-stakes content, seeks a growth marketer to drive demand for our B2B SaaS offerings. You’ll plan and optimize campaigns across Google Ads and LinkedIn Ads, support ABM programs, and improve website conversion paths in collaboration with Marketing, Sales, Content, Design, and Web/MarTech.
You will be curious, commercially minded, and data-driven, working across channels to test ideas and improve performance.
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