Group Brand Manager Whiskys

Brown-Forman Australia Pty. Ltd.; Ciudad de México; Presencial; MXN 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Equitable pay structure

Premium benefits

Employee experience initiatives

Descripción de la vacante

A leading premium spirits company in Ciudad de México is seeking a Group Brand Manager to drive profitable growth and oversee brand portfolio management. The role requires a minimum of 7 years in brand management, with at least 4 years in a senior role. The successful candidate will lead innovation, manage P&L, and develop a high-performance team. Strong analytical skills and a Master's degree are essential. This is a unique opportunity to make a significant impact in a vibrant marketing environment.

Formación

• Minimum 7 years of progressive experience in brand management.
• At least 4 years in a senior or portfolio leadership role.
• Experience managing a P&L and executing pricing strategies.

Responsabilidades

• Lead development and execution of long-range strategic plans.
• Own the portfolio P&L and budget management.
• Direct end-to-end New Product Development (NPD) launches.

Conocimientos

Brand management

Strategic leadership

Analytical skills

Stakeholder management

Educación

Masters Degree (M.A., MBA or Equivalent)

Descripción del empleo

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Quote from Hiring Manager:

Living life under your own terms is part of Jack Daniel’s maverick mantra and one the team lives and upholds daily. The pride and joy of working for an iconic, world-class badge brand is purposeful, fun, and rewarding!

This position is pivotal and one of the most exciting in the Brown-Forman Marketing organization, since it establishes the strategic thinking behind one of our core portfolio pillars; this position will also be managing and coaching a team of highly talented marketeers, as well as developing relationships with various internal and external Key Stakeholders. The Group Brand Manager represents the beating heart of our marketing team, setting the tone when deploying our Brand Plans and their activities throughout the year.

Meaningful Work From Day One:

Responsible for driving profitable, long-term growth for the brand trademark through innovation and consumer-centricity. This role oversees portfolio management, including the innovation pipeline and brand platforms. Leading a team of Brand Managers, you will collaborate with global teams and stakeholders to develop and execute robust brand strategies that build relevance and drive commercial excellence for key company pillars.

What You Can Expect:

Strategic Leadership: Leads the development and execution of long-range strategic plans and integrated portfolio management to deliver sustainable growth and business ambitions.

Financial and Commercial Accountability: Owns the portfolio P&L and budget management, collaborating with Finance and Sales to develop pricing, resource allocation, and Route-to-Market strategies that maximize ROI.

Brand Advocacy and Stakeholder Management: Acts as a primary brand champion, influencing local, regional, and global stakeholders to align on strategies, localization efforts, and commercial objectives.

Innovation and Execution: Directs end-to-end New Product Development (NPD) launches and oversees the implementation of all brand and channel activations in partnership with agencies and customer marketing.

Consumer Insights and Analytics: Translates market data and business analytics into actionable insights to drive brand strategy, inform forecasting, and foster a "test and learn" mindset for continuous improvement.

Team Development: Coaches and develops a high-performance team of brand managers, fostering a strong culture of brand building and talent growth within the marketing organization.

Agency and Communication Management: Governs the development of communication platforms and manages relationships with local partner agencies to ensure culturally relevant and engaging consumer experiences.

What You Bring to the Table:

Minimum 7 years of progressive experience in brand management, with at least 4 years in a senior or portfolio leadership role.

Proven experience developing annual brand plans, managing a P&L, and executing commercial and pricing strategies to drive growth, preferably in the beverage or consumer goods industry.

Demonstrated commitment to leading and developing others with experience leading two or more direct reports.

Strong analytical skills with experience translating complex market and consumer data into actionable business insights.

Full professional fluency in both written and spoken English.

What Makes You Unique:

Education: Masters Degree (M.A., MBA or Equivalent).

Experience in both High and Low-Proof alcohol brands.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.