Estratega de Trade Marketing FMCG para Retail

Placements24; Saltillo; Hybrid; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Health insurance

Dental insurance

Life insurance

Retirement savings plan

Paid vacation

Professional development opportunities

Job summary

Placements24 in Saltillo, Mexico is seeking an experienced Trade Marketing Manager to lead in-store strategies across multiple retail channels. You will optimize in-store execution, manage promotions, and build strong relationships with retail partners to boost brand visibility and sales.

The ideal candidate has a marketing or business degree, 4+ years in FMCG trade marketing or related roles, and a solid grasp of Mexico’s retail landscape.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related discipline.
• Minimum of 4 years of experience in trade marketing, brand management, or sales within FMCG.
• Strong understanding of retail dynamics, channel management, and merchandising in Mexico.
• Excellent analytical, negotiation, and communication skills.
• Proficiency in Microsoft Office Suite.

Responsibilities

• Develop and execute trade marketing strategies to support brand objectives and drive sales in retail environments.
• Analyze sales data and market trends to optimize product placement, promotions, and merchandising.
• Design and manage in-store marketing programs, promotions, and point-of-sale materials.
• Collaborate with sales to implement trade plans and support execution.
• Build relationships with key retail partners and manage the trade marketing budget.
• Monitor competitors and report performance to management.
• Ensure brand guidelines are consistently applied across all activities.

Skills

Analytical skills

Negotiation

Communication skills

Microsoft Office proficiency

Bilingual Spanish/English

Education

Bachelor's degree in Marketing, Business Administration, or related discipline

Tools

Microsoft Office Suite

Job description

Placements24 in Saltillo, Mexico is seeking an experienced Trade Marketing Manager to lead in-store strategies across multiple retail channels. You will optimize in-store execution, manage promotions, and build strong relationships with retail partners to boost brand visibility and sales.

The ideal candidate has a marketing or business degree, 4+ years in FMCG trade marketing or related roles, and a solid grasp of Mexico’s retail landscape.