Especialista en Trade Marketing Retail - Punto de Compra

Placements24; Monterrey; Hybrid; MXN 350,000 - 550,000; Full time

Job summary

Placements24 is seeking a Trade Marketing Specialist to lead in-store and trade promotion initiatives in Monterrey, Nuevo León. The role centers on driving sales and boosting brand visibility at the retail level within the FMCG sector.

The ideal candidate will understand consumer purchasing behavior, trade marketing principles, and have strong analytical and negotiation skills to connect brands with customers at the point of purchase.

Responsibilities

• Develop and execute in-store and trade promotion strategies.
• Manage promotional budgets for campaigns and promotions.
• Collaborate with sales teams and retail partners to implement plans.
• Analyze campaign performance and optimize activities based on data.
• Identify opportunities for growth and higher brand visibility at retail.

Job description

Placements24 is seeking a Trade Marketing Specialist to lead in-store and trade promotion initiatives in Monterrey, Nuevo León. The role centers on driving sales and boosting brand visibility at the retail level within the FMCG sector.

The ideal candidate will understand consumer purchasing behavior, trade marketing principles, and have strong analytical and negotiation skills to connect brands with customers at the point of purchase.