Estratega de Contenidos y SEO — Remoto

Placements24; Cuernavaca; Hybrid; MXN 360,000 - 600,000; Full time

Benefits offered by this job

Health benefits

Remote work

Professional development opportunities

Job summary

Placements24 is seeking a Digital Content Strategist and SEO Specialist to join our fully remote team. You will shape and execute our online content strategy to boost search rankings and engage audiences across digital channels.

The role emphasizes data-driven decision making, keyword research, and high-quality content creation for e-commerce. You will collaborate with cross-functional teams to ensure brand voice and business goals are aligned.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 4+ years of experience in content strategy, content creation, and SEO, preferably in an e-commerce environment.
• Proven ability to develop and execute successful content strategies that drive organic traffic and engagement.
• Strong understanding of SEO principles, keyword research, on-page optimization, and content marketing.
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Excellent writing, editing, and proofreading skills in Spanish, with a keen eye for detail.
• Experience with content management systems (CMS) like WordPress.
• Ability to analyze data and translate insights into actionable content strategies.
• Strong project management and organizational skills.
• A portfolio showcasing successful content marketing campaigns and SEO achievements is highly desirable.

Responsibilities

• Develop and implement a data-driven content strategy aligned with SEO best practices and business objectives.
• Conduct keyword research, competitive analysis, and topic ideation to create engaging and relevant content for our website, blog, social media, and other digital channels.
• Create, edit, and publish high-quality, original content (articles, blog posts, website copy, social media updates, video scripts, infographics) that resonates with our target audience.
• Optimize all content for search engines (on-page SEO) to improve organic search rankings and drive website traffic.
• Monitor and analyze website traffic, content performance, and SEO metrics using tools like Google Analytics, SEMrush, and Ahrefs.
• Collaborate with designers, developers, and marketing teams to ensure content is visually appealing and technically sound.
• Stay up-to-date with the latest SEO trends, algorithm updates, and digital marketing best practices.
• Manage the editorial calendar and ensure timely delivery of content.
• Develop content distribution strategies to maximize reach and engagement.
• Provide insights and recommendations for content optimization and new content opportunities.

Skills

Content strategy

SEO optimization

Keyword research

Content creation

Project management

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

Placements24 is seeking a Digital Content Strategist and SEO Specialist to join our fully remote team. You will shape and execute our online content strategy to boost search rankings and engage audiences across digital channels.

The role emphasizes data-driven decision making, keyword research, and high-quality content creation for e-commerce. You will collaborate with cross-functional teams to ensure brand voice and business goals are aligned.