Especialista en Marketing Digital B2B | SEO, SEM & Hybrid

Placements24

Culiacán

Hybrid

MXN 180,000 - 300,000

Full time

4 days ago

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Benefits offered by this job

Hybrid work model

Professional development

Job summary

Placements24 is seeking a Digital Marketing Specialist in Culiacán, Sinaloa to lead online presence and engagement for the agro sector. You will develop campaigns targeting agricultural professionals and businesses, boosting brand visibility and generating qualified leads through a mix of SEO, SEM, content, and social media strategies.

The role requires hands-on experience with analytics, Google Analytics, and digital advertising, with a focus on measurable ROI.

Qualifications

Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
Proven experience in Digital Marketing, preferably B2B or agricultural sector.
Strong SEO principles with proven ranking improvements.
Proficiency with Google Analytics, Google Ads, social media management, and email tools.

Responsibilities

Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing.
Conduct market research and competitive analysis in the agro industry to identify opportunities.
Manage and optimize paid advertising campaigns (Google Ads, social ads) to maximize ROI.
Create engaging content (blog posts, articles, social updates, website copy) for target audiences.
Monitor website traffic and user behavior using analytics to measure performance.
Collaborate with sales and product teams to align marketing with business goals.
Manage social media accounts, foster community engagement and brand advocacy.
Implement and optimize SEO strategies to improve organic rankings and traffic.