Especialista en Marketing de Video

Placements24; Estado de México; Hybrid; MXN 300,000 - 480,000; Full time

Job summary

Placements24 is seeking a creative Video Marketing Specialist to lead end-to-end video campaigns from concept to distribution. You will craft engaging video content, optimize for YouTube and social platforms, and track performance to drive brand engagement and traffic.

This remote-first role welcomes collaboration with content creators, designers, and marketing managers across Mexico. The ideal candidate has a strong portfolio, proven video storytelling skills, and proficiency in Adobe Premiere

Qualifications

• Bachelor's degree in Marketing, Film Production, Communications, or a related field.
• Proven experience as a Video Marketing Specialist or in a similar role, with a strong portfolio.
• Demonstrated ability to create engaging and effective video content.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Understanding of video SEO best practices and platform-specific video optimization.

Responsibilities

• Develop and implement a comprehensive video marketing strategy aligned with overall marketing goals.
• Conceptualize, script, and storyboard video content for various platforms (e.g., YouTube, social media, website).
• Manage video production process, including coordinating with internal teams or external vendors.
• Oversee video editing, post-production, and ensure high-quality output.
• Optimize video content for search engines (YouTube SEO) and social media sharing.
• Distribute video content across relevant channels and monitor performance.
• Analyze video performance metrics (views, engagement, watch time, conversions) and provide insights for improvement.
• Stay up-to-date with the latest video marketing trends, technologies, and platform best practices.
• Collaborate with marketing teams to integrate video into broader marketing campaigns.
• Manage video assets and maintain a library of video content.

Skills

Video marketing

SEO for video

YouTube optimization

Storytelling

Project management

Education

Bachelor's degree in Marketing, Film Production, Communications, or related field

Tools

Adobe Premiere Pro

Final Cut Pro

Job description

About the Role

Our client is seeking a creative and strategic Especialista en Marketing de Video to join their fully remote marketing team. This role will be responsible for developing and executing video marketing strategies across various platforms to enhance brand engagement, drive traffic, and support marketing objectives. You will oversee the entire video production process, from conceptualization and scripting to production, editing, and distribution. The ideal candidate has a strong portfolio showcasing successful video marketing campaigns, a deep understanding of video SEO, social media video best practices, and video analytics. This is a remote-first position, offering the flexibility to work from anywhere in Mexico. You will collaborate closely with content creators, designers, and marketing managers to produce compelling video content that resonates with our target audience and strengthens our brand presence.

Key Responsibilities

• Develop and implement a comprehensive video marketing strategy aligned with overall marketing goals.
• Conceptualize, script, and storyboard video content for various platforms (e.g., YouTube, social media, website).
• Manage video production process, including coordinating with internal teams or external vendors.
• Oversee video editing, post-production, and ensure high-quality output.
• Optimize video content for search engines (YouTube SEO) and social media sharing.
• Distribute video content across relevant channels and monitor performance.
• Analyze video performance metrics (views, engagement, watch time, conversions) and provide insights for improvement.
• Stay up-to-date with the latest video marketing trends, technologies, and platform best practices.
• Collaborate with marketing teams to integrate video into broader marketing campaigns.
• Manage video assets and maintain a library of video content.

Requirements

• Bachelor's degree in Marketing, Film Production, Communications, or a related field.
• Proven experience as a Video Marketing Specialist or in a similar role, with a strong portfolio.
• Demonstrated ability to create engaging and effective video content.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Understanding of video SEO best practices and platform-specific video optimization.
• Experience with social media video strategies and analytics.
• Strong storytelling and creative conceptualization skills.
• Excellent communication and collaboration skills in Spanish.
• Ability to manage projects from concept to completion in a remote setting.
• Familiarity with motion graphics and animation is a plus.

Benefits

This fully remote position offers a competitive salary, comprehensive health benefits, and ample paid time off. Our client is committed to employee growth, providing opportunities for continuous learning and access to the latest video production and marketing tools. You will be part of an innovative and collaborative team that values creativity and results. Enjoy the flexibility and work-life balance that a remote-first environment provides. This is an excellent opportunity to shape a brand's video presence and advance your career in video marketing.