Ecommerce Manager

TLNT; México; A distancia; MXN 926,000 - 1,298,000; Jornada completa

Descripción de la vacante

A leading e-commerce firm is seeking an E-Commerce Manager to oversee its Shopify storefront and enhance the customer journey. You'll partner with leadership to optimize online revenue through strategic management of product launches and marketing campaigns. The ideal candidate will have 5+ years in e-commerce, a strong grasp of analytics tools, and a passion for improving customer experience. This fully remote role offers a competitive salary and benefits.

Servicios

Competitive Salary

Work from home

Flexible working hours

Formación

• 5+ years in e-commerce (Shopify is a must).
• Proven track record in improving CVR and AOV.
• Experience managing product launches and go-to-market strategies.

Responsabilidades

• Manage Shopify store end-to-end.
• Drive online revenue through optimization.
• Collaborate cross-functionally to align marketing strategies.

Conocimientos

E-commerce expertise

Data-driven optimization

Customer experience focus

Go-to-market strategy

Analytics tools proficiency

Educación

BA/BS in marketing or related field

Herramientas

Shopify

GA4

Triple Whale

Descripción del empleo

At TLNT, we believe that recruitment is more than just filling roles — it’s about connecting humans with humans. We’re a people-first organization partnering with top U.S. companies to help them grow by attracting exceptional talent, and we know that the right content can open the right doors.

If you’ve ever looked at an online store and thought, “I could make this perform better,” this is your chance to prove it.

A fast-growing, mission-driven consumer brand is looking for an E-Commerce Manager to take full ownership of its Shopify storefront — shaping the customer journey, leading product launches, and turning insights into growth. This isn’t just about managing pages or listings; it’s about building systems that convert, scale, and inspire loyal customers.

You’ll work directly with leadership to drive online revenue by optimizing every touchpoint — from integrations and merchandising to storytelling and conversion. If you live and breathe DTC, love testing new ideas, and get a rush from seeing metrics climb, this is the role for you.

This is an excellent opportunity to grow your career with a leading US-based company—fully remote.

What You’ll Do

• Website Management
• Manage our Shopify store end-to-end: apps, integrations, technical stack
• Execute site improvements, landing pages, and new product launches
• Merchandise strategically to highlight key products, promotions, and benefits
• Go-to-Market Planning
• Build product launch calendars with merchandising, content, and product teams
• Define positioning, messaging, and USPs for new and hero products
• Align launches with seasonal campaigns and promotional windows
• Campaign Development & Execution
• Plan and execute campaigns across customer segments (partnering with CRM and growth)
• Coordinate with content teams to ensure assets and messaging are launch-ready
• Optimize on-site merchandising to feature promoted products prominently
• Messaging & Creative Direction
• Write product marketing briefs that give creative teams clear direction
• Ensure messaging consistency across PDPs, ads, emails, and landing pages
• Drive on-site storytelling that sells products and reinforces brand
• Customer Insights & Segmentation
• Conduct research to identify target segments and shopping behaviors
• Build audience personas and tailor campaigns to specific customer needs
• Use analytics to measure campaign reach and engagement by segment
• Performance Measurement & Optimization
• Own CVR and AOV — devise and execute strategies to continually improve
• Track KPIs: CTR, conversion, ROAS, campaign-attributed revenue
• Run tests on messaging, creative, offers, and site experience
• Deliver post-campaign analysis to inform future strategies
• Cross-Functional Collaboration
• Work with Content Ops to optimize all product marketing assets
• Partner with Operations and Product to align promotions with inventory and priorities
• Coordinate with Product Management on feature launches and PDP enhancements

What You Need

• 5+ years in e-commerce (Shopify is a must), online marketing, or growth roles
• Proven track record improving CVR, AOV, and site performance
• Experience managing go-to-market strategies and product launches
• Deep familiarity with analytics tools (GA4, Triple Whale, etc.)
• BA/BS or equivalent in marketing, brand management, or related field
• Non-negotiables:
• Shopify expert — you know the platform inside-out (coding not a requirement)
• Data-driven optimizer — you are fluent in GA4, Triple Whale, and data dashboards
• Strategic thinker — you don't just execute; you see the bigger picture
• Exceptional communicator — you write clean copy and present insights clearly
• Self-starter who ships — you don't wait for permission; you test, learn, and improve
• Obsessed with customer experience — every decision runs through the filter of "does this make buying easier and better?"
• Passion for our mission — protection and sustainability aren't buzzwords to you; they matter
• Nice to have:
• You have some design chops (Figma, Canva, Adobe Suite)
• You understand the principles of CRO and A/B testing frameworks
• You've launched products in the DTC space
• You can "vibe code" or work with developers to execute technical changes
• You're fluent in the language of brand — not just performance

Salary & Perks

• Competitive Salary
• This is a full-time, long-term position.
• The position is immediately available and requires entering into an independent contractor agreement with TLNT.
• Work from home.
• Monday through Friday, 8:00 a.m. to 5:00 p.m. (+/- 1 hour accepted) - PST.
• Additional perks.

The next step will take you to an application form that requires you to answer some questions and upload your resume in English. Please answer completely so that we can get to know you better.