Director, Trademark & Brand Strategy

The Coca-Cola Company; Morelia; Presencial; MXN 1.200.000 - 2.000.000; Jornada completa

Descripción de la vacante

The Coca-Cola Company is seeking a Director, Legal Counsel - Trademarks to act as a strategic partner responsible for protecting, growing, and enabling the company’s trademark and brand assets across markets. This role leads trademark strategy, clearance, prosecution, brand counseling, and portfolio management, collaborating with marketing, innovation, and global teams to drive brand protection and growth.

The ideal candidate has 8+ years of trademark experience, international portfolio

Formación

• English language – fluent.
• Law degree.
• 8+ years of trademark-focused legal experience, including international portfolio management with preferably no less than 3 years law firm experience.
• Strong knowledge of global trademark practice and procedures.
• Experience supporting product innovation and brand counseling preferred.
• Law firm and in-house experience preferred.
• Knowledge of copyright.
• Experience supporting global brands and marketing organizations.
• Excellent written and verbal communication skills.
• Strong stakeholder management and commercial judgment.
• Ability to operate independently and manage complex matters across jurisdictions.

Responsabilidades

• Lead trademark strategy, clearance & prosecution across assigned regions.
• Advise on brand creation, naming, packaging, and innovation initiatives.
• Develop filing strategies aligned with business priorities and risk profiles.
• Oversee lifecycle management of trademarks from application through registration and maintenance.
• Serve as primary legal advisor on brand identity, visual identity standards, and brand governance for local and regional brands.
• Review and support product and brand charters to ensure trademark integrity and alignment with global standards.
• Provide counseling on brand architecture, extensions, and portfolio optimization.
• Partner with global legal marketing, operating unit counsels, and marketing teams to enable creative excellence while managing trademark risk.
• Support product innovation initiatives in collaboration with local Operating Unit counsels and Food Law counsels.
• Review product concepts, brand positioning, and product claims from a trademark and brand integrity perspective.
• Advise on innovation pipelines, launch readiness, and naming strategies.
• Provide integrated legal guidance across trademarks, branding, and claims.
• Protect Company trademarks through enforcement actions and dilution avoidance strategies.
• Manage opposition, cancellation, and infringement matters.
• Monitor the beverage and competitive landscape from a trademark and innovation perspective.
• Partner with IP Operations on watch notices, renewals and portfolio optimization.
• Provide counseling on IP ownership, licensing, due diligence and opinion matters.
• Support regional marketing teams on advertising and promotional campaigns.
• Act as trusted advisor to business stakeholders on trademark, brand, and innovation risks and opportunities.
• Manage and direct outside counsel across jurisdictions.
• Provide strategic guidance and monitor quality and cost-effectiveness.
• Approve fee statements and manage budgets.
• Build strong relationships with intellectual property offices, regulators and professional associations.
• Collaborate with global trademark colleagues, IP Operations, marketing, innovation, Operating Unit legal teams, Tax, and Food Law counsel.
• Support enterprise-wide trademark, brand and innovation governance initiatives.
• Ensure protection of confidential information shared with third parties.
• Maintain compliance with internal policies and external regulations.

Conocimientos

English Fluent

Stakeholder management

Trademark law

Educación

Law degree

Descripción del empleo

The Coca-Cola Company is seeking a Director, Legal Counsel - Trademarks to act as a strategic partner responsible for protecting, growing, and enabling the company’s trademark and brand assets across markets. This role leads trademark strategy, clearance, prosecution, brand counseling, and portfolio management, collaborating with marketing, innovation, and global teams to drive brand protection and growth.

The ideal candidate has 8+ years of trademark experience, international portfolio