Digital Strategy Planner — Data-Driven Growth

iCrossing; Ciudad de México; On-site; MXN 420,000 - 600,000; Full time

Job summary

iCrossing, a Hearst-owned digital marketing agency, seeks a Planner – Digital Strategy for on-site work in Mexico City. You will develop and refine digital channel strategies aligned with client objectives, focusing on demand generation, conversion, and performance optimization.

You will analyze audience and performance data, build integrated plans, and collaborate with account, creative, and performance teams to translate insights into media campaigns and strategic recommendations for client

Qualifications

• Strong media planning skills across channels and formats.
• Analytical skills to derive insights and optimize campaigns.
• Clear communication and cross-functional collaboration.
• Experience in digital strategy development and customer journeys.
• Agency or consulting experience preferred.

Responsibilities

• Analyze audience, market and performance data; build integrated plans; identify opportunities across the digital landscape.

Skills

Media planning

Data analysis

Communication

Digital strategy

Sales acumen

Digital platforms

On-site Mexico City

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Google Analytics

Ad servers

CRM

Social platforms

Search platforms

Job description

iCrossing, a Hearst-owned digital marketing agency, seeks a Planner – Digital Strategy for on-site work in Mexico City. You will develop and refine digital channel strategies aligned with client objectives, focusing on demand generation, conversion, and performance optimization.

You will analyze audience and performance data, build integrated plans, and collaborate with account, creative, and performance teams to translate insights into media campaigns and strategic recommendations for client