Digital Media & Omnichannel Growth Junior Manager

PPG; Tultitlán; Híbrido; MXN 500,000 - 650,000; Jornada completa

Descripción de la vacante

A global leader in coatings and specialty materials is seeking a Junior Manager for Digital Media & Omnichannel Growth in Tultitlán, Mexico. This hybrid role involves leading paid digital media strategies to enhance Comex's omnichannel ecosystem, optimizing investments, and collaborating with various teams to drive growth. Ideal candidates will have a Bachelor's degree in a relevant field and at least 4 years of digital media experience. Join us to help protect and beautify the world.

Formación

• Minimum 4 years of experience in digital media execution.
• Experience working with media agencies or large advertisers.
• Experience in omnichannel and e‑commerce strategies.

Responsabilidades

• Design and implement paid digital media strategies.
• Coordinate and oversee the media team within the assigned agency.
• Monitor and optimize campaign performance.

Conocimientos

Performance media platform knowledge

Brand media platform knowledge

Digital marketing strategies

Data analysis

Educación

Bachelor's degree in marketing, Communications, Business Administration, or related fields

Herramientas

Google Ads

Meta Ads

GA4

Power BI

Descripción del empleo

The Digital Media & Omnichannel Growth Junior Manager leads the planning, execution, and optimization of paid digital media strategies and driving the growth of Comex's omnichannel ecosystem. You will aim to maximize digital investment efficiency, increase brand consideration and traffic to sales channels (online and offline), and ensure campaign execution in collaboration with agencies, other teams, and partners. You will report to Omnichannel Director.

Key Responsibilities

• Design and implement paid digital media strategies (search, social, video, display, programmatic) aligned with brand, performance, and omnichannel objectives.

• Coordinate and oversee the media team within the assigned agency, ensuring proper campaign execution and KPI achievement.

• Monitor and optimize campaign performance through continuous analysis of key metrics (ROAS, CPC, CTR, VTR, Conversion Rate), recommending corrective actions.

• Manage Always‑On campaigns and key launches, ensuring consistency with brand positioning and business goals.

• Plan, execute, and measure A/B tests and cross‑campaign learnings to optimize creatives, audiences, and formats.

• Manage digital investment budgets, ensuring efficiency, control, and compliance with PPG–Comex financial processes.

• Collaborate with internal Marketing, CRM, E‑commerce, and Website teams to deliver an integrated omnichannel experience aligned with the consumer journey.

• Lead data integration and reporting efforts, leveraging analytics tools and technology partners to consolidate insights and performance dashboards.

• Maintain relationships with digital platforms and partners (Meta, Google, YouTube, TikTok, etc.), identifying opportunities for innovation and performance improvements.

• Provide insights to the Marketing Director for future strategies.

Qualifications

• Bachelor's degree in marketing, Communications, Business Administration, or related fields.

• Minimum 4 years of experience in digital media execution.

• Experience working with media agencies or large advertisers.

• Solid knowledge of performance and brand media platforms: Google Ads, Meta Ads, Google Merchant Center, DV360, YouTube, TikTok, and programmatic.

• Experience in omnichannel and e‑commerce strategies.

• Experience with GA4, Data Studio, Power BI.

#LI‑Hybrid

This is a hybrid remote/in‑office role.

About us

Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @ PPG on Twitter.

The PPG Way

Every single day at PPG:

We partner with customers to create mutual value.

We are "One PPG" to the world.

We trust our people every day, in every way.

We make it happen.

We run it like we own it.

We do better today than yesterday – everyday.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email [e-mail].

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.

Benefits will be discussed with you by your recruiter during the hiring process.

#LI‑PRT1

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply. Our employee benefits programs are designed to support the health and well‑being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Our employee benefits programs are designed to support the health and well‑being of our employees.