Digital Marketing Representative

Eastman; Ciudad de México; Presencial; MXN 360.000 - 540.000; Jornada completa

Descripción de la vacante

Eastman is seeking a Digital Marketing Specialist to design, build, test, and launch emails and landing pages that support our digital campaigns and business priorities. You will ensure accuracy, timeliness, and brand alignment across all communications.

You will collaborate with U.S.-based teams, support audience segmentation, and manage campaign assets within marketing platforms, applying HTML/CSS knowledge and QA processes to deliver high-quality digital experiences.

Formación

• Bachelor’s degree in Digital Marketing, Communications, Marketing, or related field, or equivalent experience.
• 2–4 years of digital marketing experience, preferably B2B.
• Hands-on experience building/editing emails and landing pages in marketing automation platforms.
• Strong understanding of email marketing best practices, responsive design, and QA processes.
• Experience supporting operational or recurring email communications with attention to detail.
• Ability to pull campaign metrics and organize performance data for reporting.
• Working knowledge of HTML and CSS.
• Familiarity with audience segmentation, A/B testing, and digital campaign execution.

Responsabilidades

• Design, build, test, and launch marketing emails and landing pages to support digital campaigns.
• Support promotional, nurture, and operational email communications aligned with brand standards.
• Create and update digital assets within marketing platforms, including templates and forms.
• Perform QA testing for emails and landing pages across devices and platforms.
• Assist with audience segmentation, list management, and campaign setup.
• Manage recurring and ad hoc email requests following established workflows and approvals.
• Pull campaign metrics and reporting to support analysis and optimization.
• Share performance data with the team for reporting and improvement.
• Provide day-to-day execution support to the U.S.-based digital marketing team.
• Collaborate with stakeholders to meet deadlines and deliver high-quality assets.

Conocimientos

Email marketing

HTML/CSS

A/B testing

Campaign analytics

Marketing automation

CRM knowledge

Team collaboration

Educación

Bachelor’s degree in Digital Marketing/Related field

Herramientas

Marketo

Salesforce

Descripción del empleo

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Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visitwww.eastman.com .

Responsibilities

• Design, build, test, and launch marketing emails and landing pages in support of digital campaigns and business priorities.
• Support execution of promotional, nurture, and operational email communications, ensuring accuracy, timeliness, and alignment with brand standards.
• Create and update digital assets within marketing platforms, including edits to email templates, landing pages, forms, and related campaign components.
• Perform quality assurance testing for emails and landing pages to confirm functionality, formatting, links, responsiveness, and overall user experience across devices and platforms.
• Assist with audience segmentation, list management, and campaign setup to support effective targeting and deployment.
• Help manage recurring and ad hoc operational email requests, ensuring all communications follow established workflows and approval processes.
• Pull campaign and channel performance metrics as needed, including email and landing page reporting, to support team analysis and optimization efforts.
• Organize and share performance data with team members to assist with reporting, measurement, and continuous improvement.
• Provide day-to-day executional support to the U.S.-based digital marketing team across a range of digital initiatives and tactical needs.
• Collaborate with internal stakeholders and cross-functional partners to meet deadlines, incorporate revisions, and deliver high-quality digital marketing assets.

Qualifications

• Bachelor’s degree in Digital Marketing, Communications, Marketing, or a related field, or equivalent relevant experience.
• Approximately 2–4 years of experience in a digital marketing role, preferably in a B2B environment.
• Hands-on experience building, editing, testing, and deploying emails and landing pages within marketing automation platforms or similar digital tools.
• Strong understanding of email marketing best practices, responsive design, digital production workflows, and quality assurance processes.
• Experience supporting operational or recurring email communications with strong attention to detail and process adherence.
• Ability to pull campaign metrics and organize performance data to support reporting and optimization.
• Working knowledge of HTML and CSS.
• Familiarity with audience segmentation, A/B testing, and digital campaign execution best practices.
• Strong organizational skills with the ability to manage multiple projects accurately and efficiently.
• Effective written and verbal communication skills, along with a collaborative, team-oriented approach.
• Demonstrated curiosity and interest in the evolving use of AI-assisted platforms, with a willingness to learn, adopt, and help support future AI-enabled tools and processes.

Preferred Qualifications

• Experience with marketing automation platforms such as Marketo or similar tools.
• Familiarity with Salesforce or related CRM platforms.
• Experience supporting U.S.-based marketing teams in a fast-paced, matrixed organization.
• Exposure to B2B campaign execution, lead generation programs, and digital reporting processes.
• AI teammate agent management a plus.

Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.

Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.