Digital Marketing Manager

Redwood Logistics; Santiago de Querétaro; Híbrido; MXN 420.000 - 660.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Learning & Development

Internal mobility

Referral program

ERGs

Volunteer events

Life Insurance

Health insurance

Aguinaldo bonus

Vacation days

Prima vacacional

Fondo de Ahorro

Food Coupons

Cell phone allowance

Descripción de la vacante

Redwood Logistics is seeking a Digital Marketing Manager for Querétaro and/or Monterrey, Mexico, to lead email marketing, landing pages, and website management. The role demands HubSpot Marketing Hub and CMS Hub proficiency, strong CRO and SEO knowledge, and the ability to partner with demand generation, content, and sales teams.

Hybrid environment, 8:00 AM to 5:00 PM, with flexibility for coverage. A Bachelor’s degree in Marketing or related field is required, with 5+ years of hands-on digital

Formación

• 5+ years of digital marketing experience with hands-on email marketing, landing page development, and website management.
• Strong HubSpot Marketing Hub and CMS Hub experience, including emails, workflows, forms, and landing pages.
• Proven ability to develop and optimize email programs and nurture campaigns.
• Track record of building landing pages with strong CRO and UX understanding.
• Experience managing a corporate website with ongoing optimization and QA.
• Solid knowledge of SEO basics and on-page optimization.
• Excellent analytical skills to translate data into improvements.
• Strong project management and ability to manage multiple campaigns concurrently.
• Detail-oriented about email QA, links, tracking, and brand consistency.
• Collaborative mindset across demand gen, content, creative, marketing ops, and sales.

Responsabilidades

• Own the development, execution, and optimization of email marketing programs and lifecycle communications.
• Build, test, and optimize HubSpot landing pages to support campaigns and lead generation.
• Manage Redwood’s corporate website content, pages, functionality, and user experience.
• Partner with demand generation and content teams to translate campaigns into digital experiences.
• Develop and maintain email and landing page templates for brand consistency.
• Manage website forms, CTAs, conversion paths, and related assets to improve capture and conversions.
• Monitor and optimize email performance: deliverability, opens, clicks, engagement, and conversions.
• Analyze website and landing page performance to improve traffic and UX.
• Support on-page SEO initiatives and metadata optimization.
• Perform QA and coordinate with internal or external teams for advanced development.
• Conduct A/B testing across emails, landing pages, CTAs to improve performance.
• Ensure assets follow brand standards and provide a consistent cross-channel experience.
• Maintain organized processes for website updates, emails, landing pages, and templates.
• Stay current on best practices for HubSpot, email marketing, CRO, SEO, and digital UX.

Conocimientos

Digital marketing

HubSpot

Email marketing

Landing page development

Website management

SEO

Analytics

Project management

A/B testing

Collaboration

Educación

Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field

Herramientas

HubSpot Marketing Hub

CMS Hub

HTML

CSS

Descripción del empleo

Reports To: Senior Director of Digital Strategy

Location: Querétaro and/or Monterrey, Mexico

Environment: Hybrid (3 days on site, 2 days at home)

Work Schedule

This position is full time and hybrid Monday through Friday 8:00 AM to 5:00 PM with an hour break, but flexibility is available based on coverage.

Who We Are

Recognized by Gartner in their Modern 4PL Market Guide, Redwood Logistics is at the forefront of industry innovation. Our cutting-edge supply chain technology pairs with the expertise of our brilliant minds to empower logistics execution across North America and Mexico.

Leveraging a comprehensive range of services, data-centric network solutions, and a seamlessly integrated platform, we have established our prominence as a key player in the mid-market segment within the freight tech industry.

Whether you’re just starting your career or are an established professional looking for your next opportunity, Redwood inspires innovation across teams to provide transformative solutions for our customers.

Purpose Of Your Work

The Digital Marketing Manager will lead the digital marketing efforts, related to our company website, paid advertising, and social media strategies.

How You Make a Difference Every Day

• Own the development, execution, and optimization of Redwood’s email marketing programs, including campaign emails, newsletters, nurture programs, automated workflows, and other lifecycle communications.
• Build, test, and optimize landing pages in HubSpot to support campaigns, events, content offers, lead generation programs, and other marketing initiatives.
• Manage Redwood’s corporate website, including creating and updating pages, publishing content, maintaining site functionality, and ensuring a consistent and high-quality user experience.
• Partner with demand generation and content teams to translate campaign strategies into effective digital experiences across email, landing pages, forms, and the website.
• Develop and maintain email and landing page templates that support brand consistency, scalability, and marketing best practices.
• Manage website forms, calls-to-action, conversion paths, and related digital assets to improve lead capture and conversion.
• Monitor and optimize email performance, including deliverability, open rates, click-through rates, engagement, and conversions.
• Analyze website and landing page performance, identifying opportunities to improve traffic, engagement, conversion rates, and user experience.
• Support website SEO initiatives, including on-page optimization, metadata, internal linking, content structure, and other technical or content-related improvements.
• Perform ongoing website quality assurance, troubleshooting issues and coordinating with internal teams or external partners when more advanced development support is required.
• Conduct A/B testing across emails, landing pages, calls-to-action, and other digital experiences to continuously improve performance.
• Ensure digital marketing assets follow Redwood’s brand standards and provide a consistent experience across channels.
• Maintain organized processes and documentation for website updates, email campaigns, landing pages, templates, and digital marketing initiatives.
• Stay current on evolving best practices related to HubSpot, email marketing, conversion optimization, website management, SEO, and digital customer experience.

You’ve Got This

• 5+ years of experience in digital marketing, with hands-on responsibility for email marketing, landing page development, and website management.
• Strong experience with HubSpot Marketing Hub and CMS Hub, including email creation, workflows, forms, landing pages, website pages, lists, and reporting.
• Demonstrated experience developing and optimizing email marketing and nurture programs.
• Experience building and managing landing pages with a strong understanding of conversion rate optimization and user experience.
• Experience managing a corporate website or CMS, including page creation, content updates, quality assurance, and ongoing optimization.
• Working knowledge of HTML and CSS, with the ability to troubleshoot and make basic front-end website or email updates.
• Understanding of SEO best practices, including on-page SEO, metadata, internal linking, and website content optimization.
• Strong analytical skills with the ability to evaluate email, landing page, and website performance and translate data into actionable improvements.
• Excellent project management and organizational skills with the ability to manage multiple campaigns and website initiatives simultaneously.
• Strong attention to detail, particularly related to email quality assurance, website publishing, links, forms, tracking, and brand consistency.
• Ability to collaborate effectively with demand generation, content, creative, marketing operations, sales, and other cross-functional teams.
• Creative, curious, and comfortable testing new approaches to improve digital marketing performance.
• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.

What We Offer

• Access to experts and resources for your Learning & Development journey
• Opportunity for internal mobility
• Employee referral bonus program
• Employee Resource Groups (ERGs)
• Annual fundraising and volunteer events to give back to communities
• Life Insurance policy for you starting 30 days after employment
• Personal Health Insurance coverage for you - Major Medical
• 30 days "Aguinaldo" Christmas bonus or prorated percentage your first year
• Vacation time starting at 12 days. Additional days will increase per Mexican Law
• Premium Vacation 50% vacation days (Prima vacacional)
• You will also receive benefits like Saving Plan (Fondo de Ahorro) and Food Coupons (Vales De Despensa) 6% or the Maximum amount by Mexican Law
• You will be provided a Cell Phone Allowance of $800 pesos per month minus applicable taxes

Redwood is an equal opportunity employer. Employment decisions at the Company are based on individual merit, qualifications, abilities, and the Company’s needs and resources.The Company does not discriminate in recruiting, hiring, compensation, promotions, discipline, termination or any other aspect of employment on the basis of an individual’s actual or perceived race, color, creed, religion, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, national origin, ancestry, citizenship status, age, disability, marital status, military service or status, genetic information, arrest and conviction record, credit history, or any other basis protected by applicable law.