Digital Marketing Manager

Lenovo; Ciudad de México; Presencial; MXN 734,000 - 1,103,000; Jornada completa

Descripción de la vacante

A global technology company is seeking a Digital Marketing Manager in Mexico to drive digital-first strategies for their premium smartphone portfolio. The successful candidate will manage integrated marketing campaigns and will have at least 5 years of experience in digital marketing. Fluency in English and Spanish is required. This role involves planning media campaigns, monitoring KPIs, and presenting actionable insights.

Formación

• Minimum of 5 years of experience in Digital/Performance areas.
• Experience delivering ROI-driven campaigns.
• Ability to negotiate Retail Media plans.

Responsabilidades

• Plan, execute, and optimize paid media campaigns.
• Monitor KPIs such as Sales, Visits, ROI.
• Conduct A/B tests on creatives and targeting.

Conocimientos

Proven experience with paid media platforms

Fluent in English and Spanish

Analytical skills

Strategic mindset

Strong grasp of performance metrics

Educación

Bachelor’s degree in Marketing, Business, Communications, or related field

Herramientas

Google Ads

Meta Ads

GA4

Looker Studio

Power BI

Descripción del empleo

Description and Requirements

Digital Marketing Manager

We are looking for a professional who is passionate about data, optimization, and results. If you're driven by challenges, have an analytical mindset, and want to be part of a team that values innovation and performance, this opportunity is for you!

lead digital-first strategies for our premium smartphone portfolio in Mexico. This role will own the design, execution, and optimization of integrated marketing campaigns across digital, ecommerce, CRM, and social channels.

Responsibilities

• Plan, execute, and optimize paid media campaigns (Google Ads, Meta Ads, Affiliates, Mercado ADS, Amazon AD; S3P ADS overal)
• Monitor KPIs such as Sales, Visits, ROI, CPA, and Conversion Rate
• Conduct A/B tests on creatives, targeting, and bidding strategies
• Manage budgets and ensure optimal allocation across channels
• Create performance reports and present actionable insights
• Apply a strategic e-commerce perspective (Paid Media, Organic Media, and product content for online channels)
• Negotiate Retail Media plans with online retailers
• Collaborate with Branding, Design, CRM and BI teams to ensure effective campaigns

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Fluent in English and Spanish.
• Proven experience with paid media platforms (Google Ads, Meta Ads, Mercado ADS, Amazon ADS)
• Strategic mindset with an agile and e-commerce-oriented approach
• Knowledge of GA4 and data visualization tools (Looker Studio, Power BI, etc.)
• Strong grasp of performance metrics and conversion funnel strategies
• Analytical skills and results-driven focus
• minimum of 5 years of experience on Digital / Performance areas

· 5 years of experience in digital marketing, CRM, ecommerce, and brand strategy, ideally in consumer tech or FMCG.

· Proven track record in delivering ROI-driven campaigns and managing cross-channel budgets.

· Experience working with agencies and cross-functional teams.

· Creative mindset with ability to develop disruptive campaigns that resonate culturally.

· Fluent in English and Spanish.

We are equal opportunity employer and do not discriminate against any employee or applicant for employment becauseof race, color, sex, age national origin, religion, sexual orientation, gender identity, status as veteran and basis of disability or any other federal, state, or local protect class.

If you require an accommodation to complete this application, please [e-mail]