Digital Marketing Director (Remote)

Global Stem Cells Group; Cancún; A distancia; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A leading regenerative medicine company based in Cancún is seeking a Marketing Manager to lead digital marketing strategies, manage ad campaigns, and create engaging content. The ideal candidate should have proven experience in digital marketing, advanced video production skills, and be fluent in both English and Spanish. Join us to drive our marketing efforts and connect with diverse audiences!

Formación

• Proven experience in digital marketing and ad campaign management.
• Advanced skills in video production, editing, and scriptwriting.
• Strong analytical skills for digital metrics and campaign evaluation.

Responsabilidades

• Plan and optimize ad campaigns on platforms like Google Ads and Meta Ads.
• Design and implement effective sales funnels, including email marketing.
• Create and manage engaging video content for social media.

Conocimientos

Digital marketing

Ad campaign management

Trend analysis

Video production

Bilingual communication

Herramientas

Mailchimp

HubSpot

Video editing platforms

Descripción del empleo

Position: Marketing Manager (On‑Site in Cancún) – Job Description: We are seeking a proactive and creative Marketing Manager based in Cancún to lead and execute digital marketing strategies that enhance our brand within the field of regenerative medicine.

This role combines strategic, technical, and creative skills, focusing on content creation, trend analysis, and campaign optimization to generate qualified leads.

1. Ad Campaign Management

• Plan, oversee, and optimize ad campaigns on platforms such as Google Ads, Meta Ads (Facebook and Instagram), TikTok Ads, and LinkedIn Ads.
• Develop innovative strategies to maximize campaign performance.
• Analyze key metrics and continuously adjust strategies for improved results.

2. Sales Funnel Strategies

• Design and implement effective sales funnels, including email marketing campaigns.
• Set up and manage automated campaigns with segmentation and personalization.
• Coordinate the development and optimization of persuasive and functional landing pages.

3. Content Creation and Management

• Research trending videos and content within the regenerative medicine field.
• Develop ideas inspired by these trends, adapting them to communicate our brand message.
• Create, record, and edit original videos for social media, aligning with relevant and current strategies.
• Write scripts for videos that are engaging, informative, and aligned with brand objectives.

4. Social Media Management and Content Distribution

• Oversee the brand's presence on platforms such as Instagram, Facebook, TikTok, LinkedIn, and Google My Business.
• Plan and execute content distribution strategies across multiple platforms.
• Identify new platforms and digital trends to expand the brand's reach.

5. Lead Generation and Follow‑Up

• Monitor and analyze lead generation from digital campaigns.
• Work directly with the Sales Manager to adjust campaigns and ensure qualified leads.
• Evaluate results and propose strategies to optimize return on investment (ROI).

6. Bilingual Communication

• Write and communicate fluently in both English and Spanish.
• Create content tailored to diverse audiences in both languages.

Requirements

• Residency or availability to work on‑site in Cancún, Mexico.
• Proven experience in digital marketing, ad campaign management, and trend analysis.
• Advanced skills in video production, editing, and scriptwriting.
• Practical knowledge of tools like Mailchimp, HubSpot, and video editing / design platforms.
• Strong analytical skills for digital metrics and campaign evaluation.
• Fluency in both English and Spanish, spoken and written.

Preferred Skills

• Creativity and innovation.
• Ability to research and adapt trends to the industry.
• Teamwork and results‑driven mindset.

If you are passionate about marketing, content creation, and driving results, we invite you to join our team!