Digital Experience Specialist

World4822Stri986Des; Mérida; Presencial; MXN 334.800 - 558.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Excellent medical, dental, and vision coverage

+10% of gross salary as food stamps

1 paid volunteer day & 25 PTO days to start

Flexible work schedule providing on-site and hybrid opportunities

Descripción de la vacante

World4822Stri986Des is looking for a Digital Experience Specialist based in Mérida, Yucatán. This role focuses on optimizing website content through SEO strategies and data analytics, enhancing user engagement and conversions.

The successful candidate will manage various digital platforms, collaborate with cross-functional teams, and implement performance insights to drive improvements. Candidates should have 3+ years in web content management and marketing, with a strong understanding of SEO principles.

Formación

• 3+ years of experience in web content management, analytics, or digital marketing.
• Strong understanding of SEO principles and web analytics.
• Ability to interpret data and present insights in clear, actionable ways.

Responsabilidades

• Update and publish content across multiple platforms ensuring accuracy.
• Use analytics tools to monitor site traffic and engagement.
• Implement SEO best practices and monitor website performance.

Conocimientos

Web content management

Analytics

Digital marketing

SEO principles

Collaboration skills

Educación

Bachelor’s degree in Marketing, Communications, or related field

Herramientas

Google Analytics 4

HubSpot

Sitecore XM

BrightEdge

Descripción del empleo

Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world — and themselves — in new ways.

Job Description:

At WorldStrides, we’re passionate about connecting students with life-changing global experiences. As our Digital Experience Specialist, you’ll help ensure those stories are discoverable, engaging, and data-driven—turning insights into action and visitors into explorers. Reporting to the Vice President of Marketing, you’ll maintain and enhance our digital presence for the Higher Education division. In this data-driven role, you’ll create, manage, and optimize website content while monitoring site analytics to identify opportunities that drive engagement, conversions, and SEO performance. You’ll collaborate with marketing, creative, and technical teams to ensure our web experience is both inspiring and effective.

Responsibilities

Website Management & Content Execution

• Update and publish content across Sitecore XM, HubSpot, and Sitecore Content Hub, ensuring accuracy, accessibility, and brand alignment.
• Build and maintain new landing pages and microsites that support campaigns and key initiatives.
• Optimize page structure, layout, and assets (including images and metadata) for SEO and performance.
• Conduct periodic audits to fix broken links, outdated information, or publish errors.

Analytics & Performance Insights

• Use HubSpot, Google Analytics 4 (GA4), and BrightEdge to monitor site traffic, engagement, and conversion metrics.
• Translate analytical findings into actionable recommendations to improve user flow and content strategy.
• Collaborate with marketing teams to measure campaign effectiveness and report on key KPIs.
• Maintain and refine dashboards, tagging, and event tracking through Google Tag Manager.

Search Engine Optimization

• Monitor SEO diagnostics and implement on-page optimizations to improve visibility and search performance.
• Work with content creators to integrate relevant keywords and follow SEO best practices.
• Ensure technical SEO elements—such as redirects, alt text, canonical tags, and structured data—are consistently applied.

Continuous Improvement

• Identify trends in content performance, UX behavior, and user intent to guide enhancements.
• Partner with design and development teams to test new layouts, calls to action, and interactive elements.
• Recommend new content types or page structures to strengthen engagement and lead generation.
• Support governance by maintaining clear documentation for content workflows, tagging, and performance reporting.

Qualifications

• 3+ years of experience in web content management, analytics, or digital marketing.
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field is preferred.
• Experience managing SEO or analytics projects in higher education, travel, or consumer marketing is preferred.
• Familiarity with conversion rate optimization (CRO) or A/B testing tools is preferred.Experience creating or maintaining data dashboards or campaign reports is preferred.
• Strong understanding of SEO principles, web analytics, and content optimization.
• Working knowledge of Google Analytics 4 (GA4), Google Tag Manager, and BrightEdge (or similar SEO/analytics platforms).
• Proficiency with CMS tools such as Sitecore XM and HubSpot; experience with Sitecore Content Hub a plus.
• Familiarity with HTML/CSS and basic technical troubleshooting for web content.
• Ability to interpret data and present insights in clear, actionable ways.
• Excellent attention to detail, organizational skills, and content quality assurance
• Strong written communication and collaboration skills across cross-functional teams.

Work Perks

• Fun & driven environment.
• Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance.
• +10% of gross salary as food stamps.
• 1 paid volunteer day & 25 PTO* days to start – accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
• Statutory Holidays by Mexican Federal Labor Law.
• Tuition reimbursement up to five thousand, two hundred fifty dollars annually or one thousand dollars towards professional certification annually.
• Flexible work schedule providing on-site and hybrid opportunities.
• Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council.
• Fitness opportunities.
• Employee Assistance Program (EAP)
• Paid statutory parental leave.

WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.

As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.